Responsibilities

• Content Marketing Create marketing content that informs, inspires, and drives action, including: website copy, landing pages, email campaigns, social media content, video concepts, & sales support materials Help tell the 160 Driving Academy story while supporting lead generation and brand awareness. Maintain brand consistency across all marketing channels.
• Social Media & Video Coordinate video production projects from planning through publishing, including YouTube. Support social media strategy through: content planning, publishing, community engagement, & performance tracking Maintain content calendars, monitor engagement, and help grow digital audiences.
• Campaign Management Plan and execute integrated marketing campaigns supporting: Enrollment growth, brand awareness, lead generation, B2C and B2B audiences Partner closely with the Chief Marketing Officer to align messaging and creative assets with business objectives. Monitor campaign performance and recommend continuous improvements.
• Project Management Manage marketing projects from kickoff through completion. Coordinate with internal teams and external vendors. Own project timelines, marketing calendars, and campaign deliverables.
• Digital Marketing Support: Website updates, landing page creation, email marketing, organic social media, & video distribution Identify opportunities to improve customer experience and marketing performance. Utilize analytics and data to improve results while staying current on marketing trends, emerging tools, and best practices.
• Location Brand Support Communicate location-specific marketing objectives and provide creative direction. Support branding initiatives including: Uniforms, location signage, tractor and trailer branding, marketing activations, & events Organize project execution and ensure accountability for field implementation.

Requirements

• 3+ years of progressive marketing experience.
• Experience managing marketing campaigns, content, digital marketing, or project management.
• Excellent written and verbal communication skills.
• Experience supporting integrated marketing campaigns across multiple channels.
• Strong organizational and project management skills.
• Experience using marketing analytics and data to improve campaign performance.
• Exceptional attention to detail and commitment to quality.
• Experience supporting marketing events and brand activations.

Preferred

• Familiarity with video content planning or production workflows.
• Experience managing social media content and audience engagement (including YouTube).
• Experience coordinating outside vendors, agencies, or production partners.
• Experience with both B2B and B2C marketing.
• Self-starter who is curious, resourceful, accountable, and eager to grow.
• Highly organized with the ability to prioritize multiple projects in a fast-paced environment.