Responsibilities

• Develop and implement comprehensive marketing strategies to drive growth and increase awareness of Granite Peak Home Health's services in the community.
• Collaborate with the executive and clinical teams to understand target markets and create campaigns that resonate with prospective patients, families, and healthcare providers.
• Create compelling marketing materials, including brochures, digital content, email campaigns, social media posts, and advertisements.
• Manage Granite Peak Home Health's digital presence, including the website, social media platforms, and online reviews, ensuring they reflect the brand’s values and engage the target audience.
• Build relationships with physicians, hospitals, nursing homes, and other healthcare professionals to generate referrals and enhance patient acquisition.
• Monitor marketing campaign performance and make data-driven decisions to improve strategies and optimize ROI.
• Organize and participate in community outreach events, health fairs, and other initiatives to promote Granite Peak Home Health's services.
• Track industry trends and competitor activities to identify new marketing opportunities and stay ahead of market demands.
• Manage the marketing budget, ensuring cost-effective use of resources and adherence to financial goals.
• Provide regular reports on marketing performance, insights, and key metrics to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Healthcare Administration, or a related field.
• 3+ years of experience in healthcare marketing, preferably in home healthcare or related sectors.
• Strong understanding of digital marketing strategies, SEO, content creation, and social media management.
• Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
• Proven ability to build and maintain relationships with healthcare professionals, patients, and families.
• Ability to analyze marketing data and campaign results to make informed decisions.
• Highly organized with the ability to manage multiple projects and meet deadlines.
• A passion for healthcare and helping others in the community.
• Proficiency in marketing software, CRM tools, and analytics platforms (e.g., Google Analytics, HubSpot, etc.).
• Willingness to travel throughout the state of Montana.

Preferred

• Experience working in a home healthcare environment.
• Familiarity with healthcare regulations, HIPAA compliance, and patient privacy requirements.
• Knowledge of the local healthcare market and community outreach strategies.

Benefits

• Health, dental, and vision insurance.
• Paid time off and holiday pay.
• Mileage reimbursement.
• Flexible schedule.