Marketing Liaison

Fowler, CA (Unknown)

Salary Not AvailableMid Level2+ years expFull time

Posted 2 weeks ago

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Job Summary

Owns external referral development and marketing alignment to drive center growth, leads CRM-driven outreach, and collaborates with leadership to achieve revenue, occupancy, and quality-mix targets.

Build and nurture referral networks
Manage marketing plan and CRM data
Align efforts with admin and clinical operations to drive occupancy and revenue

Job Description

Responsibilities

Expand community base and develop referral relationships with but not limited to: senior-service organizations, case managers/discharge planners from hospitals, rehabs and nursing homes, adult day care centers, geriatric physicians, assisted living, retirement communities, etc.
Understand local industry trends to represent and differentiate the company and its services in the market.
Takes an active role in developing the marketing plan and budget with VP of Business Development by assessing community needs, outlining marketing strategy/objectives, identifying major competitors and identifying specific marketing action items with measurable goals.
Develop relationships with a growing base of referral sources, leading to a consistent flow of quality referrals to the center. Majority of time (95%) allocated to external sales development.
Effectively utilizes CMR Company tool to maintain accurate and up to date information on the CRM tools.
Maintains a thorough knowledge of the center’s products, services, capabilities and physician relations.
Takes active role in business meetings. Meets weekly with Administrator/department heads to discuss marketing opportunities, concerns and solutions. Meets regularly with nursing to discuss clinical service levels.
Evaluates center physical environment through weekly rounds and discusses with Administrator.
Maintains awareness of admitting and attending physician’s opinions and challenges.
Maintains an active involvement in the community organizations and associations.

Requirements

Bachelor’s Degree in marketing, health care or related business field preferred.
Minimum of 2 years direct sales experience targeted to physicians, hospital personnel and case managers preferred.
Proven success in personally developing referrals for a medical product from health care target markets (physicians, hospitals and case managers).
Evidence of a local referral network from which to develop referrals.
Experience with local community groups preferred