Responsibilities

• Own the end-to-end marketing strategy and performance for the Contrast Media portfolio across key brands in X-Ray, CT, and MRI.
• Lead annual strategic planning, operating plans, and long-range forecasting to achieve revenue and market share targets.
• Identify growth opportunities across segments, sites of care, and customer archetypes to expand portfolio utilization.
• Balance investment and prioritization across in-line brands and pipeline readiness.
• Lead commercial readiness planning for a pipeline contrast agent currently in Phase 2/3 clinical development.
• Partner with Product Development, Medical Affairs, Regulatory, and Market Access to shape early value proposition, positioning, and evidence needs.
• Develop launch scenarios, segmentation strategies, and early go-to-market frameworks.
• Develop and activate a new market creation plan.
• Ensure organizational readiness across sales, training, supply, and marketing in advance of commercialization milestones.
• Define and execute integrated customer strategies across organized customers, HCPs, payers, and patients, including both personal and non-personal promotion.

Requirements

• Bachelor’s degree required.
• MBA or advanced degree preferred.
• 10+ years of experience in pharmaceutical, medical device, or healthcare marketing or commercial leadership.
• Experience managing direct reports and/or leading teams in a matrixed environment preferred.
• Experience managing large or multi-brand portfolios and driving commercial performance.
• Experience in hospital-based products and B2B marketing strongly preferred.
• Prior launch experience or involvement in pipeline commercialization planning, with a understanding of how to prepare markets, organizations, and value propositions for successful product launches.
• Ability to manage complexity across multiple brands or products while driving cohesive strategy and performance.
• Proven ability to align diverse stakeholders and lead without direct authority.
• Confident communicator with the ability to influence senior leadership and drive decisions.

Preferred

• MBA or advanced degree preferred.
• Experience managing direct reports and/or leading teams in a matrixed environment preferred.
• Prior launch experience or involvement in pipeline commercialization planning, with an understanding of how to prepare markets, organizations, and value propositions for successful product launches.

Benefits

• GE HealthCare offers a competitive benefits package, including medical, dental, vision, paid time off, a 401(k) plan with employee and company contribution opportunities, life, disability, and accident insurance, and tuition reimbursement.