Responsibilities

• Marketing Project Management
• Menu & Signage Updating: Own the process of implementing updates across locations and formats; manage internal review process and team feedback; see through to successful in-store implementation.
• Ensure Accuracy & Consistency: Work to ensure information at each location is brand consistent and audience-tailored.
• Asset Creation: drive brand-aligned creation of informational and promotional signage, supplementing professional design support when needed.
• 2. Social Media Management
• Content creation: Drive social platform content, with a focus on Instagram; manage Facebook, Linkedin and TikTok accounts
• Social Media Strategy: work with external support to craft aligned content; ensure growth of brand audience; help shape creative and compelling content that increases brand awareness and engagement; implement content calendar; assist with design; drive copywriting and brand voice.
• Content Planning: Spend time in the businesses and with our chefs; develop engaging and playful content on a weekly basis; ensure cohesion with agreed upon positioning, goals and content pillars.
• Community Management: Monitor UGC and comments/DMs; execute brand responses with a high degree of professionalism, knowledge of offerings and spirit of hospitality.
• Photography & Video: Manage professional content shoots; supplement with self-captured content; edit Reels and TikToks on iPhone using current tools.

Requirements

• 5+ years of marketing experience including social media execution; ideally for food/hospitality, consumer or lifestyle brands with a strong point of view, aesthetic and voice.
• You actually like social media and are on Instagram and TikTok (even if you don’t actively post)
• You are creative and design-minded, enjoy taking photos (amateur iPhone shots or otherwise) and writing copy.
• You have a passion for marketing and an interest in building meaningful brands that have something to say.
• You share our love of food, have an innate sense of hospitality and comfort working closely in and around restaurants and with culinary and operations colleagues.
• You thrive in ever-evolving, self-directed environments that feature a mix of in-person and remote work time, with some travel.
• You are organized and efficient, with keen project management skills including the effective management of timelines, trackers, calendars and outside vendors.
• This work is collaborative, fast-moving and cross-functional. It also involves taking initiative, being scrappy, flexibility and a willingness to change direction where necessary.
• Interest in what is happening in the wider world, including in the Chicago area, within the culture and across spheres (food, lifestyle, the arts, sports etc.)
• Experience working with digital tools including Instagram, Figma, Canva, Capcut or similar for social media video editing, website CMS and Email Marketing Platforms.

Benefits

• Health (premium paid in full for employee), Dental & Vision insurance plans
• Vacation & Wellness time
• Commuter Benefits & Flexible Spending Accounts
• 401k match*
• 6 weeks paid parental leave*
• Career growth & development
• Daily tortas, tacos, guac & more!
• *eligibility-dependent