Marketing Lead, Senior Vice President at Citi | New York City, NY | $164K/yr – $245K/yr

Citi

Marketing Lead, Senior Vice President

New York City, NY (Hybrid)

$164K/yr – $245K/yrSenior Level10+ years expFull time

Posted 6 weeks ago

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Job Summary

Own multi-portfolio retailer marketing with end-to-end program governance and executive alignment to grow acquisitions, engagement and loyalty.

Partnership Strategy: Define annual goals and cross-functional plans with Citi and external partners.
Program Execution: Lead requirements, resourcing, cross-team delivery, performance tracking, and rapid issue resolution.
Governance & Visibility: Run steering committees and dashboards to keep execs informed and campaigns unblocked.

Job Description

Responsibilities

Lead the development and execution of annual marketing strategies for retailer partnership portfolios, with clear goals across acquisitions, customer engagement, spend, loyalty, and retention.
Act as the senior day-to-day partner contact, driving alignment between Citi and external partners to build collaborative, high-performing marketing programs.
Manage the full program lifecycle from identifying requirements and planning resources to coordinating cross-functional execution and tracking performance against objectives.
Oversee and develop a team of program managers, setting clear priorities, managing resource allocation, and maintaining a high standard of delivery across all active projects.
Contribute to the marketing technology and automation roadmap, identifying opportunities to improve campaign delivery, reporting, and operational efficiency.
Run the project steering committee, keeping senior stakeholders informed of project status, risks, and priorities aligned to business strategy.
Build and maintain dashboards and communication frameworks that provide real-time visibility into program health, team performance, and key metrics.
Secure internal approvals and alignment on new campaigns, removing barriers and ensuring flawless execution in partnership with existing customer marketing and acquisitions teams.

Citi

3.7 Glassdoor

Citi's mission is to serve as a trusted partner to our clients by responsibly providing financial services that enable growth and economic progress. Our core activities are safeguarding assets, lending money, making payments and accessing the capital markets on behalf of our clients. We have over 200 years of experience helping our clients meet the world's toughest challenges and embrace its greatest opportunities. We are Citi, the global bank – an institution connecting millions of people across hundreds of countries and cities. For information on Citi’s commitment to privacy, visit on.citi/privacy.

Founded in 1812

New York, New York, US

195K employees (3,957 in marketing)

www.citigroup.com

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