Marketing Lead

Tempe, AZ (On-site)

Salary Not AvailableMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive marketing for a health-tech SaaS platform, shaping strategy and demand across channels.

  • Own multi-channel campaigns to drive lead generation and customer acquisition.
  • Must-have: 5–10 years in marketing with SaaS and healthcare/health-tech.
  • Standout: Brand messaging and cross-functional leadership in health-tech.

Job Description

Drive marketing for a health-tech SaaS platform, shaping strategy and demand across channels.

  • Own multi-channel campaigns to drive lead generation and customer acquisition.
  • Strengthen brand messaging, positioning, and visual identity across all marketing channels
  • Lead digital marketing initiatives including SEO, SEM, content marketing, email campaigns, and social media
  • Plan and execute multi-channel campaigns to drive lead generation and customer acquisition
  • Manage performance marketing campaigns and optimize ROI
  • Conduct market research and competitive analysis within the healthcare and SaaS landscape
  • Track campaign performance and optimize strategies based on data insights
  • Monitor key marketing metrics such as lead generation, engagement, and conversion rates
  • Plan and execute marketing events, webinars, trade shows, and promotional campaigns

For more information about Rovicare, please visit: www.rovicare.com

Rovicare logo

Rovicare

Rovicare was established by medical and technology professionals to help healthcare providers simplify care transitions for an integrated-care economy. With reimbursement dollars getting tighter and operating margins getting smaller, health systems rely on Rovicare for innovative technology solutions designed to bridge gaps in information, collaboration and accountability between providers, patients and payers. These solutions drive measurable outcomes in discharge efficiency, patient satisfaction, readmissions and partner performance.For more information about Rovicare, visit www.rovicare.com

Tempe, Arizona, USA
13 employees (3 in marketing)

Traffic Signals

Monthly Visitors
2.6K
Traffic Source Mix
Search
50.7%
Direct
29.1%
Referral
9.7%
Social
9.4%
Paid
1%

Headcount Trend

Current headcount: ~13

Marketing Team

Marketing Team Size
2 (15% of company)
Median Career Experience
6.5 years
Median Tenure
0.7 years