Responsibilities

• Local Plan Development: Support development of market-level activation plans grounded in business opportunity, audience insights, local culture, and key moments
• Local Plan Development: Identify opportunities to extend national campaigns into tangible, in-market experiences that drive engagement and memorability
• Experiential Planning & Execution: Develop scalable experiential concepts that can flex across markets
• Experiential Planning & Execution: Lead the end-to-end execution of experiential activations including events, pop-ups, mobile tours, and community-based programs
• Experiential Planning & Execution: Build and manage comprehensive activation plans inclusive of timelines, run of show playbooks, staffing plans, asset development, fabrication, logistics, and on-site execution
• Experiential Planning & Execution: Oversee on-site execution readiness, including final production checks, staffing alignment, inventory management, and team coordination
• Experiential Planning & Execution: Manage on-site delivery, troubleshooting issues in real-time and maintaining brand standards
• Operational Excellence: Serve as the project manager across experiential programs, including development of cross functional workback schedules, milestone tracking, budgets and dependency mapping across functions (creative, production, influencers, site operations)
• Operational Excellence: Lead cross-functional alignment across internal teams and agency partners to ensure all deliverables are scoped, approved, and delivered on time
• Operational Excellence: Proactively identify risks, gaps, and operational challenges; implement mitigation plans to ensure seamless execution

Requirements

• 5+ years of experience in experiential marketing, event marketing, or field activation
• Proven experience executing consumer-facing events, tours, or large-scale activations
• Strong project management skills, including timelines, budgets, and vendor coordination
• Experience managing agencies, production vendors, and on-site execution
• Ability to translate strategic inputs into well-executed experiential programs
• Experience working on multi-market or national experiential programs
• Background in sports, entertainment, or large-scale event environments
• Experience integrating experiential with media, PR, and social campaigns

Preferred

Benefits

• The GEICO Pledge: Great Company, Great Culture, Great Rewards, and Great Careers.
• Great Company: Protecting customers through life’s twists and turns with innovation and integrity.
• Great Careers: Personalized development programs, mentorship, and certification assistance.
• Great Culture: Inclusive and collaborative culture rooted in shared success.
• Great Rewards: Competitive pay, benefits, and flexibility to support your well-being and future.