Responsibilities

• Drive ARPU & Customer Lifetime Value by owning the strategic roadmap for monetization, scaling high-impact programs like Phone Upgrades, Refer a Friend, and Value-Added Services (VAS) to maximize existing customer equity
• Design and execute hypothesis-driven A/B tests across millions of subscribers to identify winning offers, plan migrations, and retention
• Partner with Finance and Analytics to build pro-forma models, conduct break-even analysis, and ensure all campaigns hit strict ROI and CAC/LTV targets
• Act as the central hub between Pricing, Digital, and Creative teams to launch sophisticated, data-backed offers that resonate in both Digital and Retail channels for the customer base

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3 to 5 years of professional experience in Marketing, Retention, Loyalty, Promotions, or Customer Base Management
• Deep understanding of Customer Base Management (CBM) and/or Lifecycle Marketing, ideally within a high-volume subscription business (Telecom, SaaS, or Streaming)
• Financial Literacy and understanding of unit economics, including ARPU, Churn, SAC, and Payback periods
• Advanced Excel skills (modeling/pivots) and experience using data visualization tools (e.g. Tableau) to turn cohort analysis into action
• Ability to translate complex data sets into clear creative briefs and executive-level performance reports
• Strong interpersonal skills that encourage team partnership and cross-functional communications
• Ability to facilitate a project with multiple steps from conception to delivery
• Ability to learn quickly, prioritize and work under pressure, adapt to changing environments, and demonstrate a sense of urgency
• Visa sponsorship not available for this role

Benefits

• We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits.