Responsibilities

• Develop and execute creative marketing strategies that increase brand awareness and client engagement.
• Manage and grow the firm's presence across Instagram, TikTok, YouTube, and other social platforms.
• Lead and manage the marketing department by assigning projects, monitoring progress, and ensuring timely execution.
• Develop and maintain a content calendar across all social media platforms.
• Oversee the creation of social media content, videos, graphics, newsletters, blogs, and other marketing materials.
• Collaborate with attorneys and staff to highlight firm successes, client education, and community involvement.
• Monitor marketing performance and provide recommendations based on analytics and campaign results.
• Ensure all marketing materials align with the firm's brand and messaging.
• Research industry trends and introduce new ideas to keep the firm's marketing innovative and competitive.
• Coordinate with vendors, photographers, videographers, and other marketing partners as needed.

Requirements

• Bachelor's degree in marketing, Communications, Business, or a related field (or equivalent experience).
• Previous experience in marketing, communications, or social media management.
• Strong leadership and organizational skills.
• Exceptional creativity with the ability to develop original marketing ideas.
• Ability to design and execute project ideas
• Excellent written and verbal communication skills.
• Experience managing multiple projects in a fast-paced environment.
• Knowledge of social media platforms, content creation, and digital marketing.

Preferred

• Experience with Canva, Adobe Creative Suite, or similar design tools is preferred.
• Familiarity with Google Analytics, Meta Business Suite, or other marketing analytics tools is a plus.