Marketing Lead, FIFA World Cup Final Halftime Show Watch Party - Full-Time Fixed Term Through July 31, 2026 at Global Citizen | New York City, NY | $135K/yr – $150K/yr

Global Citizen

Marketing Lead, FIFA World Cup Final Halftime Show Watch Party - Full-Time Fixed Term Through July 31, 2026

New York City, NY (Hybrid)

$135K/yr – $150K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Own and coordinate the Watch Party marketing program by unifying cross-functional teams to plan, launch, and optimize a multi-channel campaign that drives audience participation, earned media, and fan engagement.

Campaign Leadership: guide planning, execution, and on-brand deliverables across social, content, creators, partnerships, and paid media.
Audience Engagement: grow community participation and optimize in real time based on performance.
Cross-Functional Execution: maintain timelines with the Project Manager and report updates to leadership.

Job Description

Lead the overall marketing strategy and go-to-market plan for the Watch Party campaign.
Serve as the central marketing lead across functions to ensure seamless collaboration and alignment.
Shepherd the campaign from planning through execution, ensuring deliverables launch on time and on brand.
Identify and drive opportunities for audience engagement, cultural relevance, earned media, and fan/community participation leading up to the Final.
Develop and manage the integrated marketing plan across social, content, creator/influencer, partnerships, and paid media.
Own quality and brand consistency across all campaign marketing deliverables.
Make in-flight strategic decisions to maximize campaign impact and reach.
Drive creator and influencer engagement strategy in support of campaign goals.
Partner closely with the dedicated Project Manager on timelines, approvals, and execution across workstreams.
Lead recurring cross-functional marketing check-ins to keep teams aligned and moving toward shared objectives.

Global Citizen

We are an advocacy organization dedicated to ending extreme poverty. We do this by encouraging people to learn and take action on our platform; those actions apply pressure on world leaders to make commitments around the issues associated with extreme poverty: gender equality, food security, education, the environment, global health, citizenship, and sanitation. We don't ask people for money, but to take action for the world’s poor. These actions can be as simple as a tweet, signing a petition, making a phone call, or sending an email.By taking action, these Global Citizens are rewarded with access and tickets to our music festivals and other events around the world.So far, more than 13 million actions have been taken by Global Citizens, leading to $35 billion commitments being made by world leaders, which are set to affect 1.3 billion lives by 2030.

Founded in 2012

New York, New York, USA

371 employees (92 in marketing)

www.globalcitizen.org