Marketing Lead- Employer Brand

New York, USA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive employer branding strategy and multi-channel campaigns to attract top talent and elevate culture.

  • Must-have: 5+ years in employer branding or talent marketing.
  • Standout: Leads cross-functional collaboration and a team across marketing, People & Culture, and internal comms.

Job Description

Drive employer branding strategy and multi-channel campaigns to attract top talent and elevate culture.

  • Develop and own the employer brand strategy and campaign roadmaps.
  • Must-have: 5+ years in employer branding or talent marketing.
  • Standout: Leads cross-functional collaboration and a team across marketing, People & Culture, and internal comms.

Responsibilities

  • Develop and own the employer brand marketing strategy, defining annual goals, key narratives, and campaign roadmaps in alignment with People & Culture.
  • Act as the strategic marketing point of contact for people-related programs, providing campaign leadership and guidance.
  • Lead stakeholder alignment and planning across functions for large-scale initiatives such as recruiting programs, brand campaigns, and internal launches.
  • Drive integrated campaigns to attract top talent and enhance employee engagement, using digital, social, video, and in-office activations.
  • Oversee storytelling, asset creation, and go-to-market execution in collaboration with creative, content, and media teams.
  • Identify and optimize channel mix strategies (LinkedIn, Glassdoor, programmatic, careers site, etc.) to reach both active and passive candidates.
  • Partner with internal communications to highlight culture and employee stories through campaigns and events.
  • Support high-impact employee moments such as onboarding, anniversaries, promotions, and L&D milestones with branded experiences.
  • Lead collateral and content development in support of new marketing campaigns.
  • Plan and execute employer brand events, including recruiting activations, employee engagement initiatives, and culture-building experiences.

Benefits

  • Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
  • Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
  • Parental Leave : We provide paid parental leave to support your family during important life events.
  • Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
  • Fertility and Family Support : Access fertility benefits for all team members and their spouses.
  • Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
  • Pet Insurance : Protect your pet's health and your finances.
  • Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
  • Commuter Benefits : Access support for travel and commuting needs, where available.
  • Annual Bonus : All employees are eligible for an annual bonus.
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PMG

3.5 Glassdoor

PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG brings together business strategy and transformation, creative, media, and insights, all powered by our proprietary marketing operating system, Alli.With 11 office hubs worldwide, including in Dallas, Austin, Dusseldorf, London, Brighton, and New York, our team is made up of 900 employees globally, and our work for brands like Apple, Nike, CKE Restaurants, Dropbox, Experian, Intuit TurboTax, Kohler, Sephora, Travelex, and Whole Foods has received top industry recognitions including Cannes Lions and Adweek Media Plan of the Year.PMG has grown through commitments to continuous improvement, business integrity, and cultivating dynamic relationships. We're proud to have been named Agency of the Year multiple times by Digiday, MediaPost, Adweek, Campaign US, and Ad Age; rank among Fast Company’s Best Workplaces for Innovators; and be the only company named to Ad Age’s Best Places to Work ten years in a row.

Founded in 2010
Dallas, Texas, USA
1.5K employees (304 in marketing)
59% recommend to a friend
82% CEO approval

Traffic Signals

Monthly Visitors
41.4K
Monthly Google Ads Budget
$7.4K
Traffic Source Mix
Search
38%
Direct
48.8%
Referral
9.4%
Social
2.6%
Paid
1.1%

Headcount Trend

Current headcount: ~1.6K

Marketing Team

Marketing Team Size
253 (16% of company)
Median Career Experience
9 years
Median Tenure
4.6 years

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