Responsibilities

• Uphold a consistent, high-quality brand presence across digital channels by identifying gaps and opportunities, then recommending practical, scalable enhancements that maximize impact and efficiency.
• Shape how PNC shows up across the full ecosystem—owned channels (e.g., .com), social/video platforms (e.g., YouTube), and influencer-driven environments.
• Develop and inform influencer strategy, identifying opportunities to extend brand reach, relevance, and cultural connection through creators and partnerships.
• Provide recommendations on how PNC can better engage priority audiences based on behavior, trends, and platform dynamics.
• Monitor industry trends, cultural shifts, and competitive activity; apply learnings to evolve brand presence and approach.
• Serve as a strategic connector across brand, media, web, and content teams to drive aligned execution.
• Establish measurement criteria to evaluate digital brand performance, consistency, and audience impact across key channels and activations.
• Translate insights and results into clear recommendations that optimize current work, guide future investment and strengthen PNC’s digital brand presence.

Requirements

• Experience & Qualifications
• 5+ years in brand, digital, integrated, or content marketing.
• Experience shaping or influencing brand presence across digital channels and/or influencer programs.
• Strong understanding of platform ecosystems (web, video, social, creator/influencer).
• Proven ability to work cross-functionally across brand, media, partnerships, and execution teams.
• Experience developing strategic frameworks or scalable approaches that improve marketing effectiveness.
• Roles at this level typically require a university / college degree, with 5+ years of industry-relevant experience. Specific certifications are often required. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.
• Education
• Bachelors
• Certifications

Preferred

• Advertising, Competitive Advantages, Content Marketing, Customer Solutions, Digital Marketing, Marketing Programs, Marketing Strategies, Negotiation, Results-Oriented
• Business Acumen, Business Data Analysis, Collaborating, Decision Making and Critical Thinking, Effective Communications, Effectiveness Measurement, Marketing Function, Marketing Systems, Matrix Management

Benefits

• PNC offers a comprehensive range of benefits to help meet your needs now and in the future. Depending on your eligibility, options for full-time employees include: medical/prescription drug coverage (with a Health Savings Account feature), dental and vision options; employee and spouse/child life insurance; short and long-term disability protection; 401(k) with PNC match, pension and stock purchase plans; dependent care reimbursement account; back-up child/elder care; adoption, surrogacy, and doula reimbursement; educational assistance, including select programs fully paid; a robust wellness program with financial incentives.
• In addition, PNC generally provides the following paid time off, depending on your eligibility: maternity and/or parental leave; up to 11 paid holidays each year; 9 occasional absence days each year, unless otherwise required by law; between 15 to 25 vacation days each year, depending on career level; and years of service.