Responsibilities

• Own Aescape’s lifecycle CRM strategy and execution across email, SMS, and in-app messaging.
• Manage Braze and all customer communications including: Transactional, Behavioral, Lifecycle (onboarding, rebooking, retention), Performance-driven campaigns, Seasonal and brand campaigns.
• Build and continuously optimize customer journeys that drive frequency, retention, and LTV.
• Partner closely with Growth and Data to measure lifecycle performance and iterate on engagement strategies.
• Own the creative and content pipeline across paid, owned, and social channels.
• Translate brand and growth strategy into briefs, concepts, and creative direction.
• Manage external creative resources including: design partners, content agencies, creators and production partners.
• Ensure creative is on-brand, high-quality, and effective across use cases, including: consumer & partner marketing, performance marketing, lifecycle, social content.
• Build repeatable systems for creative production, iteration, and deployment.
• Own end-to-end campaign planning and execution across channels.

Requirements

• 5+ years of experience in marketing, growth, lifecycle, or consumer marketing roles.
• Proven experience owning CRM / lifecycle platforms (Braze strongly preferred).
• Experience building integrated marketing campaigns across channels.
• Strong creative instincts paired with performance orientation.
• Experience managing agencies, creators, or external vendors.
• Track record of building scalable marketing programs in high-growth environments.
• Exceptional communication and stakeholder management skills.
• Comfortable owning complex initiatives from strategy → execution → optimization.
• Fluent in modern lifecycle marketing and CRM platforms.

Preferred

Benefits

• Join a trailblazing tech company anticipated to transform the massage industry
• The chance to make a difference with a product that empowers healthier and happier living
• Team culture driven by passion, ambition, empowerment, inclusion, curiosity, and fun!
• We’ll grow together – your personal and professional growth are equally important
• An environment that empowers individuals, emboldens teams, and rewards achievement
• Complimentary massages in our NY HQ and our Partner locations!
• Medical, vision, and dental insurance covered by us
• 401k with 4% company match
• Flexible paid time off and a generous parental leave policy.
• Working late? Dinner is on us.