Responsibilities

• Assist with influencer training and campaign communication, including sharing product information, key selling points, and campaign guidelines with creators.
• Support live-streaming initiatives by assisting with product communication and coordination with live-streaming agencies to help ensure smooth execution.
• Cross-functional communication with influencers, agencies, and internal teams, as well as other marketing initiatives as needed.
• Create and edit social-first content for TikTok and Instagram, including TikTok posts, Stories, Reels, and other short-form content.
• Source and adapt viral/trending content, sounds, formats, and cultural moments that are relevant to the SHEGLAM Hair brand.
• Support the day-to-day publishing of content, including captions, hashtags, tagging, and platform-specific formatting.
• Monitor social media performance and identify high-performing and underperforming content, providing recommendations for future content optimization.
• Support community engagement by responding to comments and interacting with relevant creators and accounts.
• Maintain awareness of TikTok and Instagram trends, beauty/hair content, and creator culture to continuously bring fresh content ideas to the team.
• Support other social media and influencer marketing initiatives as needed, including creator outreach, maintaining creator relationships, and coordinating cross-creator collaborations and account-to-account engagement.

Requirements

• Bachelor’s degree or currently pursuing a degree in Marketing, Communications, Digital Media, or a related field, or equivalent experience
• Strong understanding of TikTok and Instagram, with a good instinct for identifying viral and engaging content
• Strong interest in beauty, hair, social media trends, and creator culture
• Basic understanding of social media analytics and the ability to use performance data to make content recommendations
• Strong English communication and writing skills
• Advanced video editing skills using CapCut, Canva, or similar tools

Preferred

• Hands-on experience managing a brand or personal TikTok/Instagram account is strongly preferred
• Creative, proactive, detail-oriented, and comfortable working in a fastpaced environment

Benefits

• Employee discounts
• Free weekly catered lunch
• Dog-friendly office (available at select locations)
• Free gym access (available at select locations)
• Free swag giveaways
• Annual Holiday Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages