Responsibilities

• Support market research initiatives, including competitive analysis, audience insights, and trend monitoring.
• Assist in the execution of digital marketing and content strategies across social media and other digital channels.
• Help coordinate and produce marketing content, including social media posts, graphics, and campaign assets.
• Support influencer, NIL, and partner content initiatives as needed.
• Assist with community management by monitoring engagement and responding appropriately across social platforms.
• Provide event marketing support, including event preparation, promotion, logistics coordination, and on-site execution when applicable.
• Collaborate cross-functionally with internal teams to ensure timely execution of marketing deliverables.
• Track campaign performance metrics and assist with reporting and post-campaign analysis.
• Maintain organized project timelines and ensure deadlines are consistently met.

Requirements

• Currently enrolled in an undergraduate program with a focus in Marketing, Advertising, Communications, or a related field.
• Experience in social media marketing; familiarity with NIL, content creation, influencer/partner content creation, and community management preferred.
• Strong understanding of current social media platforms, including their features and functionality.
• Excellent written and verbal communication skills with strong attention to detail.
• Highly organized with the ability to manage multiple tasks simultaneously and meet deadlines.
• Passionate about learning and eager to contribute within a dynamic team environment.
• Ability to work cross-functionally and manage/prioritize multiple deliverables while producing results under deadline-driven conditions.
• Ability to contribute to cross-functional collaboration and timely deliverable execution.
• Ability to adapt to a fast-paced, deadline-driven environment.

Preferred

• Experience using social media scheduling or content management tools is a plus.
• Basic knowledge of marketing analytics and reporting tools preferred.
• Interest in sports, brand marketing, or event marketing is beneficial.

Benefits

• Comprehensive Health Care Benefits
• HSA Employer Contribution/ FSA Opportunities
• Wellbeing Program
• 401(k) plan with company matching
• Company paid Life, AD&D, and Short-Term Disability
• Generous My Time Off & Paid Holidays
• Varsity Brands Ownership Program
• Employee Resource Groups
• St. Jude Partnership & Volunteer Opportunities
• Employee Perks including discounts on personal apparel and equipment!