Responsibilities

• Marketing Campaign Execution: Support digital campaigns, webinars, events, and social media initiatives to increase brand awareness in the region.
• Content and Collateral Development: Create user centered, localized content such as case studies, email campaigns, and thought leadership materials in collaboration with the marketing team.
• Insight Storytelling: Transform complex research data and user insights into clear, compelling narratives that inform marketing decisions and resonate with stakeholders.
• Systems Thinking: Apply holistic thinking to understand relationships between user needs, marketing touchpoints, and business objectives.
• CRM and Data Management: Maintain and update CRM systems such as Salesforce or HubSpot, ensuring data accuracy and supporting pipeline tracking.
• Event Coordination: Assist in organizing virtual and in person events, including industry conferences and client engagements.
• Design Research Application: Apply design research methodologies and frameworks to support marketing initiatives and product positioning.
• User Research and Insights: Conduct qualitative and quantitative research including interviews, surveys, and usability testing to inform marketing strategies.
• Customer Persona Development: Build and refine customer personas and journey maps based on research findings to guide marketing efforts.
• Market Intelligence: Track industry trends, competitor activity, and customer insights to support go to market strategies.