Marketing Intern (Home Appliance Solutions) at LG Electronics | Englewood Cliffs, NJ

LG Electronics

Marketing Intern (Home Appliance Solutions)

Englewood Cliffs, NJ (On-site)

Salary Not AvailableIntern/New GradInternship

Posted 4 months ago

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Job Summary

Drive LG’s 360 Brand Marketing for new home appliance launches and support e-commerce improvements on LG.com, with cross-functional collaboration to keep brand messaging consistent.

Support brand marketing efforts and asset creation for LG.com and social channels.
Must-have: Enrollment in a Bachelor's degree program (internship context).
Standout: Brand lift and awareness projects tied to LG’s business objectives.

Job Description

Responsibilities

Learn about LG's 360 Brand Marketing approach for launching new home appliance products
Support the development of creative assets for LG.com and various social media content
Support the creating of marketing materials such as presentations, flyers, social content
Collaborate with cross-functional teams to ensure consistent brand messaging
The main project for the HS Marketing Intern is: - Brand marketing efforts to support the overall business objective of LG Brand lift and awareness.
The main project for the HS Marketing Intern is: - To improve the consumer experience and purchase behavior for our e-commerce efforts (LG.com OBS)

LG Electronics

3.5 Glassdoor

Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions. Our management philosophy, "Jeong-do Management," embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment. Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

Founded in 1947

Seoul, Seoul, KR

61K employees (4,137 in marketing)

www.lg.com/global

61% recommend to a friend

70% CEO approval