Responsibilities

• Steer RAF performance & strategy: Analyze and distill complex business insights to provide leadership with a comprehensive understanding of performance relative to targets, including a clear diagnosis of the underlying causes for any deviations; identify gaps and develop strategic pathways to capture new growth opportunities
• Optimize targeting for value generation: Deeply analyze campaign performance to recommend and implement optimizations to targeting criteria, ensuring campaigns maximize the Total Value Generated
• Serve as the Local brand advocate: Act as the voice of Factor-US, socializing the CMO's local marketing strategy to global channel experts and translating high-level objectives into concrete, context-specific campaign requirements
• Enhance product messaging efficiency: Collaborate with the local Product Marketing Manager to integrate the best product-level messages into campaigns, increasing messaging efficiency and ensuring we are always targeting the right customer with the right offer
• Facilitate growth analysis and projects on Activations: Facilitate the execution of growth initiatives by working alongside the Senior Manager of Growth Strategy; project manage and support the steering priorities, removing roadblocks and delivering results quickly

Requirements

• 4+ years of experience in a fast-paced Direct-to-Consumer (DTC) business or startup, with close contact and proven success in leveraging a growth marketing engine (e.g., performance, retention, or CRM)
• Strong Data Literacy & Autonomy: ability to read and interpret complex performance data and translate into actionable next steps; autonomously drive data excellence by requesting and structuring the necessary data

Preferred

• Eagerness to Learn & Adapt: proactive mindset and a genuine desire to learn new channels, data techniques, and customer insights

Benefits

• Generous PTO, including sabbatical, and parental leave of up to 16 weeks
• Comprehensive health and wellness benefits with options at $0 monthly, effective first day of employment
• Tuition reimbursement for continuing education (upon 2 years of service)
• Up to 85% discount on subscriptions to HelloFresh meal plans (HelloFresh, Green Chef, Everyplate, and Factor_)
• Access to 7 different Employee Resource Groups (ERGs) including those for BIPOC, women, veterans, parents, and LGBTQ+
• Inclusive, collaborative, and dynamic work environment within a fast-paced, mission-driven company that is disrupting the traditional food supply chai
• This job description is intended to provide a general overview of the responsibilities. However, the Company reserves the right to adjust, modify, or reassign work tasks and responsibilities as needed to meet changing business needs, operational requirements, or other factors.