Marketing Graphic Designer

Lancaster, PA (On-site)

Salary Not AvailableMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive brand design and cohesive visual storytelling for a gift and home décor brand across print, digital, and social campaigns.

  • Own brand guidelines, collateral, and campaign visuals across print and digital channels.
  • Must-have: Strong portfolio showing digital, social, video, and print design.
  • Standout: Motion graphics capability and end-to-end brand asset development.

Job Description

Responsibilities

  • Maintain brand guidelines across all marketing materials
  • Ensure visual consistency across campaigns, platforms, and customer touchpoints
  • Translate marketing strategies into cohesive visual storytelling
  • Collaborate on the development of logos, color schemes, typography, and other brand assets
  • Design catalogs, flyers, signage, packaging elements, showroom assets, and promotional materials
  • Ensure designs are print-ready, meet specifications, and are delivered on time for production
  • Design graphics for social media campaigns, ads, and organic content
  • Create appealing visual content optimized for social platforms that supports audience growth and brand engagement
  • Assist in creating assets for email campaigns, websites, blogs, and digital advertisements
  • Create motion graphics, animated text, and visual effects for digital campaigns

Requirements

  • Associate or Bachelor’s degree in Graphic Design, Visual Communications, Marketing Design, or related field
  • 3+ years of experience in marketing or brand design
  • Strong portfolio demonstrating digital, social media, video, and print design
  • Demonstrated graphic design experience and a strong portfolio may be considered in place of some educational requirements
  • Experience in the Gift & Home industry is a plus
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign, Adobe Express, Premiere Pro)
  • Video editing and motion graphics experience
  • Understanding of social media formats, digital advertising, and content optimization
  • Experience designing for both print production and digital platforms
  • Familiarity with brand guidelines and marketing campaign design
  • Experience with project management and collaboration tools is preferred

Preferred

  • Some photography or photo editing experience
  • Experience with short-form social video (Reels, TikTok, YouTube Shorts)
  • Knowledge of basic UX/UI or web design principles
  • Experience in ecommerce or consumer product marketing
Primitives By Kathy logo

Primitives By Kathy

Primitives by Kathy is a fast-growing wholesale company providing home décor and gifts to retail stores nationwide. We pride ourselves on creativity, innovation and relationships with international sources to deliver products to our worldwide customers. We value creativity in all forms and empower our team to become experts in their craft to continue to deliver on promises to our customers.Between our 800+ page catalog, three permanent showrooms in Atlanta, Las Vegas and Dallas and original product development – we are the wholesaler of choice for retailers large and small. We are growing quickly, having been named to Central Penn Business Journal’s “Fastest Growing Companies List” 11 years in a row and are eager to expand our team with motivated individuals with a career history of proven success and an passion for learning and growth.

Founded in 1997
Lancaster, Pennsylvania, USA
78 employees (13 in marketing)

Traffic Signals

Monthly Visitors
49.8K
Monthly Google Ads Budget
$2.7K
Traffic Source Mix
Search
33.6%
Direct
51.5%
Referral
3.6%
Social
9.8%
Paid
1.3%

Headcount Trend

Current headcount: ~79

Marketing Team

Marketing Team Size
2 (3% of company)