Responsibilities

• Oversees the development of brand and creative content to support a variety of activities and advertising tactics.
• Performs media planning and manages all advertising buys (television, radio, social media, digital), Search Engine Optimization (SEO), Search Engine Management (SEM) for the Airport District.
• Prepares routine reports for distribution to airport staff and business partners. Reports include effectiveness of advertising tactics, promotions and special events.
• Prepares ROI reports at the conclusion of each advertising campaign and special event.
• Provides strong creative and technical skills to translate requests into effective and visually appealing graphics for printed and electronic distribution including social media, internal media, communications broadcasts, tradeshows, presentations, event collateral, reports, training materials, web graphics, interactive multimedia/video, and other marketing, sales, strategy and communications materials.
• Effectively applies customer and operational data to improve the advertising, promotions and branding for the District.
• Manages contracts and monitors compliance for all airport sponsorships.
• Coordinates airport-sponsored marketing activities, displays, promotions and contests, and festivals.
• Serves as a contact for delivery, set-up, and tear down of displays for airport-sponsored events.
• Manages and supports a collaborative working environment with external airport business partners including but not limited to airlines, chambers of commerce, and tourism bureaus.

Requirements

• Education Requirements Graduation from an accredited college or university with a bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, or a related field, is preferred. Equivalent work experience is acceptable.
• Minimum of three (3) years of experience in marketing, communications, advertising, market research, or a related field.
• Proven work experience in digital marketing, preferred.
• Proven work experience in graphic design and layout.
• Experience with Search Engine Optimization (SEO) and Search Engine Management (SEM), preferred.
• Experience with identifying target audiences and devising digital campaigns that engage, inform, and motivate.
• Any combination of relevant education, experience, skills, and/or training may be considered.
• Knowledge, Skills, And Abilities High level proficiency in the use of a personal computer is necessary, including Microsoft Office (Word, Excel, PowerPoint, SharePoint, Power BI, etc.) and web searches.
• Knowledge of graphic design software including Adobe Illustrator, Photoshop, InDesign, Premiere Pro, After Effects, Lightroom and Audition preferred.
• Must be detail oriented and requires skills in prioritization, organization, communications, interpersonal relations, and the ability to manage multiple projects simultaneously. Strategic and tactical thinker.
• Proven ability to establish and maintain effective working relationships with stakeholders, including coworkers, supervisors, and the public. Strong verbal, non-verbal and written communication skills; capability for analytical thinking.
• Ability to work independently, and also contribute in a team environment to achieve success for the organization.
• Attentiveness to work procedure in order to reduce potential risk of injury in work areas.
• This position requires the ability to maintain control and exhibit good public relations under all conditions.
• Skilled in using social media to accomplish business goals.
• Confident in working with the public, fellow employees, and business partners in pursuit of Airport District goals.
• Comfortable with working in a fast-paced, entrepreneurial team environment.

Preferred

• Proven work experience in digital marketing, preferred.
• Proven work experience in graphic design and layout.
• Experience with SEO and SEM, preferred.