Responsibilities

• Manage and optimize Google Search and Performance Max campaigns.
• Monitor conversions, lead quality, click-through rates, and cost per acquisition.
• Perform keyword research and add negative keywords.
• Write compelling ad copy.
• Improve Quality Scores and landing page performance.
• Track ROI and continually optimize campaigns.
• Provide a monthly performance report with recommendations.
• Create a monthly content calendar.
• Develop engaging Reels, Stories, carousels, and educational posts.
• Write high-converting captions and calls to action.

Requirements

• Has 3+ years of digital marketing experience (5+ preferred).
• Has direct experience marketing medical spas, cosmetic practices, plastic surgeons, dermatology offices, or aesthetic businesses.
• Has successfully managed Google Ads with measurable ROI.
• Can demonstrate campaigns that generated leads and booked appointments.
• Has excellent copywriting skills.
• Is highly creative while remaining data-driven.
• Understands SEO, Google Business Profile optimization, and local marketing.
• Is proficient with Canva, Meta Business Suite, Google Ads, Google Analytics, and Google Tag Manager.
• Understands conversion tracking and landing page optimization.
• Can work independently with little oversight.

Preferred

• Experience with GoHighLevel, Systeme.io, WordPress, or GoDaddy.
• Experience running Meta Ads for lead generation.
• Photography and short-form video editing skills.
• Experience using AI tools such as ChatGPT for marketing.
• Email marketing automation experience.
• Basic graphic design experience.