Responsibilities

• Demand generation (the core of the role)
• Collaborate with the Sr. Director of Marketing to plan and run multi-channel campaigns — email, paid search and social, webinars, and account-based programs that generate qualified pipeline.
• Own marketing's pipeline contribution: work with Sr. Director of Marketing to hit MQL and pipeline targets, and report on conversion from first touch through to sales handoff.
• Report on paid media spend alongside agency partner across channels, optimizing for cost-per-lead and pipeline efficiency.
• Build and maintain lead nurture, scoring and lifecycle flows that move contacts from interest to sales-ready.
• Own organic search strategy alongside the Sr. Director of Marketing across both traditional SEO and generative engine optimization (GEO) — getting our content cited inside AI answer engines like ChatGPT, Perplexity, Gemini, and Google AI Overviews.
• Drive on-page, technical, and content SEO: topical authority, structured data, optimization and site health.
• Build, launch, and measure your own campaigns in HubSpot - workflows, landing pages, forms, segmentation and reporting.
• Maintain clean attribution so we can tie marketing activity to pipeline and revenue.
• You don't need to be a full-time ops specialist, but you should be fluent enough to run your own programs without waiting on anyone.

Requirements

• 3-4+ years in B2B SaaS marketing, with demonstrable demand-gen results tied to pipeline (not just activity).
• Hands-on HubSpot proficiency — you've built campaigns, workflows and reporting yourself.
• Real SEO experience, plus genuine curiosity and early experience with GEO / AI-search visibility (this is a fast-moving area; we want someone leaning into it).
• Comfort operating as both strategist and executor - you can plan a quarter and also ship the work.
• Strong analytical instincts: you're fluent in the metrics that connect marketing to revenue and you make decisions from data.
• Clear, direct writing and communication.

Preferred

• Experience marketing to brands, retailers, CPG, or e-commerce / retail-tech buyers.
• Account-based marketing (ABM) experience.
• Paid media management across Google, LinkedIn and paid social.
• Fluency using AI tools to work faster and produce more across content, SEO, and campaigns.