Responsibilities

• Design and execute the go-to-market strategy across B2B (educational institutions, corporates, L&D departments) and B2C audiences
• Lead digital marketing efforts: SEO, SEM, paid social, email automation, and CRM workflows
• Build and manage content strategy: blog, case studies, webinars, video, and social media
• Generate qualified leads and partner closely with sales to improve conversion across the funnel.
• Run growth experiments, A/B tests, and optimize CAC, LTV, and ROI
• Own brand positioning, messaging, and PR
• Build and scale the marketing team as the company grows
• Track KPIs, manage marketing budget, and report on performance to leadership

Requirements

• 3+ years of marketing experience, ideally in SaaS, EdTech, or B2B
• Proven track record of driving measurable growth (leads, MQLs, pipeline, revenue)
• Strong hands-on experience with digital marketing tools (HubSpot, Google Analytics, Meta Ads, LinkedIn Ads, Mailchimp, or similar)
• Excellent written and verbal communication in English (Spanish a strong plus)
• Data-driven, analytical, and entrepreneurial mindset
• Self-starter comfortable working in a fast-paced startup environment
• Strong project management skills and ability to wear multiple hats

Preferred

• Experience in EdTech, e-learning, or corporate training markets
• Familiarity with AI/ML products and how to position them
• Previous leadership experience or clear ambition to lead a team
• Network within education, HR, or Learning & Development industries

Benefits

• Fixed monthly salary from $500 USD + uncapped performance bonuses tied to clear KPIs
• Clear path to CMO with equity/stock options as you grow into the role
• Hybrid work model with flexibility on hours and location
• Direct collaboration with founders and senior leadership
• Opportunity to shape marketing in a high-growth AI SaaS company
• Professional development budget and learning opportunities
• Build something that genuinely impacts how people learn