MARKETING EXECUTION SPECIALIST

Mechanicsville, VA (On-site)

Salary Not AvailableMid Level1+ years exp

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own cross functional task execution, content research, and production oversight; monitor ROI signals and steer plan changes based on performance.

  • Execution and coordination: Own cross functional task execution and resource coordination.
  • Content research and production: Own content research and oversee production of tactics.
  • ROI tracking and optimization: Own MROI tracking and plan adjustments based on performance.

Job Description

Responsibilities

  • execution of assigned business unit tasks including coordination with internal and external resources
  • researching/gathering content
  • overseeing production of tactics (digital and traditional)
  • tracking MROI (Marketing Return on Investment) and recommending plan modifications based on performance
  • communicating results to Marketing Program Managers and the larger marketing team

Requirements

  • Minimum one year experience in a professional marketing environment
  • Must be able to oversee projects from creation to completion, ensuring on-brand execution, on time and on budget
  • Thorough understanding of foundational marketing processes and campaign development
  • Must be a good listener with excellent written and verbal communication skills
  • Self-motivated, organized and detail-oriented
  • Must be able to work independently and possess ability to manage multiple/changing priorities
  • Strong leadership skills and a commitment to teamwork
  • Strong Interpersonal skills: ability to instantly connect with a range of subjects and personality types (customer, technician, corporate); excellent customer satisfaction skills, with the ability to build strong internal and external relationships
  • Strong PC skills and the ability to self-develop and adapt to changing technology
  • Must have an excellent driving record

Preferred

  • College degree, preferred
  • Previous experience with copywriting, graphic design, web development and or social media management, a plus

Benefits

  • Health, dental and vision insurance
  • Paid time off
  • 401(k), $0.75 to $1.25 match up to 6%
  • Life and disability insurance
  • In-house training instructors/programs
  • Tuition reimbursement
  • Employee referral bonus program
  • Tool allowances and tool loans
  • Discounts on cellular phone service, computers, and vehicles
  • Opportunities for overtime
Carter Machinery Company Inc logo

Carter Machinery Company Inc

Founded in 1952, Carter Machinery is the authorized Caterpillar dealer serving Virginia, West Virginia, Maryland, Delaware and Washington D.C. through a network of more than 30 locations and 3,000 employees. We support customers in many diverse industries including construction, mining, forestry, power generation, paving, industrial engines, and gas compression and marine. Mission: We continuously enhance our customers' experience by delivering the highest levels of value through engaged employees.Follow Us: Facebook: http://www.facebook.com/cartermachineryX (formerly Twitter): https://twitter.com/CarterMachinery YouTube: https://www.youtube.com/user/CarterMachinery Google+: https://plus.google.com/+Cartermachineryco/postsInstagram: https://instagram.com/cartermachinery

Founded in 1952
Salem, Virginia, USA
1.3K employees

Traffic Signals

Monthly Visitors
113.7K
Monthly Google Ads Budget
$884
Traffic Source Mix
Search
29.3%
Direct
65.2%
Referral
4.6%
Social
0.3%
Paid
0.5%

Headcount Trend

Current headcount: ~1.4K

Marketing Team

Marketing Roles Posted (Last 30 Days)
1