Responsibilities

• Set SMB marketing strategy and investment priorities aligned to business growth goals.
• Own demand generation across Account-Based Marketing (ABM) and paid media, aligning targeting strategy to pipeline and revenue impact.
• Establish end-to-end governance across signals, leads, and funnel progression with clear prioritization and accountability.
• Optimize performance across channels to improve conversion, signal quality, and ROI.
• Partner with SMB Marketing to deliver integrated content, nurture journeys, and digital experiences that drive conversion.
• Define retention strategy to reduce churn and expand customer lifetime value.
• Align inbound, outbound, and partner motions into a cohesive SMB GTM approach.
• Lead seller-facing communication to ensure clarity on strategy, priorities, and activation.
• Support SMB event strategy to drive executive engagement and pipeline impact.
• Drive partner alignment and pilots to scale co-sell and co-marketing impact.

Requirements

• Bachelor's Degree in Business Administration, Marketing, Finance, Engineering, or related field AND 5+ years experience in business consulting, sales, sales operations, information technology (IT), account management, business development, marketing, IT field sales, or a related field OR equivalent experience.
• 6+ years experience in in Near Term Strategy (2 years out), Management Consulting, Sales, or Finance.

Preferred

• Experience collaborating in complex, global organizations and working with senior partners across marketing and sales
• Experience partnering with field sales leadership, regional marketing leaders, and go‑to‑market teams to translate strategy into action.
• Strong understanding of marketing investment management, ROI measurement, and performance tracking.
• Experience leading or supporting large‑scale events, executive engagement, and demand generation programs.
• Ability to influence without formal authority, build alignment, and create clarity in complex or evolving environments
• Excellent communication skills with comfort presenting to senior leaders and enabling cross‑functional teams.