Marketing and Events Specialist

USA (On-site)

Salary Not AvailableMid LevelFull time

Posted 3 months ago

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Job Summary

Drive demand and lead generation activities and partner marketing programs as a Marketing Specialist at BlueAlly Technology Solutions.

  • Own planning and execution of demand and lead generation campaigns across initiatives.
  • Must-have: Experience supporting demand generation and collaboration across marketing, sales, and partners.
  • Standout: Travel about twice per month to support events and partner initiatives.

Job Description

Description BlueAlly Technology Solutions is seeking a motivated and highly organized Marketing Specialist to support demand generation, lead generation, and integrated marketing initiatives across the business. This role is ideal for someone who thrives in a fast-paced environment, enjoys managing multiple projects at once, and wants hands-on involvement across campaigns, events, and partner marketing programs. This position supports federal, alliance, and field marketing efforts and works closely with sales, partners, and internal stakeholders to plan and execute campaigns that drive pipeline and engagement. The ideal candidate brings experience supporting OEM-funded marketing programs, understands partner marketing guidelines, and enjoys collaborating across multiple teams and functions. Travel is required and estimated at approximately twice per month to support events and partner initiatives. Position Requirements & Responsibilities - Coordinate and project manage demand generation and lead generation campaigns , from planning through execution and post-campaign follow-up - Manage federal and alliance marketing requests, including campaign and event support - Assist with OEM and partner-funded marketing programs , including budget tracking and alignment with partner guidelines and requirements - Plan and execute events such as trade shows, partner events, customer meetings, seminars, and internal events - Handle eventlogisticsincluding venues, catering, materials, shipping, and onsite coordination - Track campaign and event budgets, manage expenses, and support reporting and reimbursement processes - Support email marketing campaigns, lead follow-up workflows, and basic performance reporting (registrations, leads, engagement, etc.) - Maintain organized project plans, timelines, and documentation across multiple concurrent initiatives - Collaborate with marketing, sales, and alliance teams on marketing planning and execution to support business priorities - Represent BlueAlly professionally at partner and customer-facing events, including thoserequiringtravel Education - Bachelor’s degree in Marketing , Business, or a related field preferred, but not required Required Skills & Qualifications - Highly motivated self-starter with a desire to learn and contribute across multiple aspects of the business - Strong organizational skills with the ability to manage multiple projects simultaneously - Excellent written and verbal communication skills - Experience supporting demand generation and lead generation campaigns - Familiarity with OEM or partner marketing programs, budgets, and compliance guidelines preferred - Comfortable working collaboratively across marketing, sales, and partner teams - Detail-oriented whilemaintainingfocus on broader campaign and business goals - Budget tracking and expense management experience or aptitude - Proficiencyin Microsoft Word, Excel, and PowerPoint - Strong computer skills with the ability to work with marketing data and basic reporting - Experience with marketing tools, CRM systems, or graphic design tools is a plus, but not required Work Conditions - Full-time position (40 hours per week) during standard business hours - U.S.-based role - Occasional travel is required to support events and partner engagements. - Computer-based role with extended periods of virtual meetings