Responsibilities

• Serve as the primary liaison for Rutgers University Administration, the Campus Store, and the Barnes & Noble College Marketing Team, managing localized in-store and online marketing campaigns.
• Collaborate with university and campus store teams to develop content strategies aligned with university branding guidelines, and manage partner objectives, timelines, and communications with all stakeholders.
• Plan, execute, and evaluate marketing programs and campus-wide events, including cross-promotions with university offices, athletics, housing, and student organizations.
• Oversee all campus store social media channels and maintain a comprehensive content calendar with promotions, project highlights, behind-the-scenes, and student-generated content.
• Recruit, onboard, and train student ambassadors to support merchandise, events, and campus initiatives.
• Partner with Barnes & Noble College and Fanatics merchandising and marketing teams to identify opportunities, track campaign performance, evaluate ROI, and optimize strategy.
• Manage marketing budget and expenses in coordination with the Manager, Partner Success.

Requirements

• Bachelor’s degree in Marketing or related field.
• Experience in event planning, social media, and marketing campaigns.
• Proven ability to build and maintain strong client relationships with a client-first mindset.
• Self-motivated, strategic thinker who can manage multiple priorities in a fast-paced environment.
• Excellent communication skills—written, verbal, and presentation.
• Strong attention to detail, accuracy, and meeting deadlines; minimal travel required (~5%).