Responsibilities

• Marketing Strategy & Brand Building: Develop and execute marketing strategies that grow awareness and drive sales for restaurants, catering, and mobile bar services.
• Build seasonal marketing calendars and budgets; track and report on campaign performance.
• Ensure all campaigns and creative assets align with The Point’s brand voice and style.
• Digital & Social Media: Manage and grow our social media presence across Instagram, Facebook, TikTok, and other platforms.
• Create engaging, on-brand content (photo, video, reels, stories) to highlight events, specials, and guest experiences.
• Oversee email marketing, website updates, SEO, and Google listings to boost visibility and engagement.
• Approve and oversee all digital messaging and creative to ensure consistency.
• Events & Promotions: Plan and promote in-house events (trivia nights, brunch parties, holiday campaigns, DJ nights) and collaborations with sponsors, vendors, and partners.
• Coordinate event marketing, including flyers, social media, press, and digital ads.
• Provide on-site event support, capturing content and ensuring guest engagement.
• Community & Partnerships: Build and maintain relationships with local influencers, media outlets, and community groups.
• Develop cross-promotional partnerships with local businesses, universities, and organizations.
• Represent The Point at trade shows, networking events, and community activities.
• Advertising & Creative Assets: Oversee design requests and production of menus, signage, collateral, and promotional materials.
• Manage paid advertising campaigns (digital, social, and local radio/print) with a focus on ROI.
• Coordinate photography/videography for events and campaigns.

Requirements

• 2+ years of marketing experience, preferably in restaurants, hospitality, or events.
• Social media and digital marketing expertise (Instagram, Facebook, TikTok, Google, Yelp).
• Knowledge of Google Analytics, Google Ads, and SEO best practices.
• Project Management/CRM Monday.com, Asana or equivalent
• Content scheduler: Hootsuite or simalar
• Email blast: Mailchimp or Constant Contact
• Strong event planning and promotion skills.
• Excellent communication, organization, and creative thinking.
• Outgoing, personable, and comfortable being “the face” of The Point at events.

Preferred

• Bonus: restaurant/serving/bartending experience—understanding guest flow and vibe