Responsibilities

• Marketing: Develop marketing strategies based around product launches, events, holidays, and overall business priorities, in collaboration with Bartleby’s owners
• Plan and execute marketing tactics via social media, website, print media, events, PR outreach, and other channels
• Maintain calendar of marketing activities
• Script, film, edit, and produce in-house short-form videos for social media (Instagram Reels, TikTok, YouTube Shorts)
• Manage communication with followers on Bartleby’s social media platforms
• Keep all staff informed of current marketing campaigns
• Use Bartleby’s Canva account to create flyers, social media posts, print materials, and other design collateral
• Update website with content related to marketing campaigns and messaging
• Field donation and sponsorship requests and coordinate fulfillment of donated goods and services
• Events: Plan and execute on-site and off-site events including workshops, Bartleby’s parties, customer parties, BartleBike events, markets, festivals, and others
• Get out in the neighborhood to foster customer and venue relationships that drive Bartleby’s catering business
• Manage customer correspondence and invoicing for parties and events
• Work on-site and off-site events or ensure appropriate staff is scheduled
• Coordinate with other staff to ensure availability and timely delivery of ice cream and supplies for events

Requirements

• Educational background in marketing or communications OR applicable work experiences
• Food service background a plus
• Passion for building a brand and being a brand ambassador in the community
• Strong working knowledge of Instagram, TikTok, and YouTube
• Working knowledge of Canva
• Experience with website content management and graphic design a plus
• Skills: writing, people skills, creative collaboration, storytelling and humor, organization and time management, customer service

Benefits

• Employee discount
• Flexible schedule
• Paid time off