Marketing and Engagement Director at Bay Area Ridge Trail Council | San Francisco, CA | $105K/yr – $120K/yr

Bay Area Ridge Trail Council

Marketing and Engagement Director

San Francisco, CA (Hybrid)

$105K/yr – $120K/yrDirector/ExecutiveFull time

Posted 5 weeks ago

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Job Summary

Own the community and engagement engine for a Bay Area regional trail, coordinating cross-team marketing, events, and partnerships to drive mission impact and funding.

Lead cross-functional strategy uniting marketing, events, communications, and revenue to sustain Ridge Trail.
Build and nurture engaged Bay Area communities and campaigns with partners and advocates.
Develop staff and scale outreach across diverse audiences and local organizations.

Job Description

Responsibilities

Integrate marketing, communications, events, and revenue generation into a cohesive strategy that advances the Ridge Trail’s mission and financial sustainability.
Inspire and connect the public, partners, and advocates to discover and champion a world-class 550-mile regional trail system encircling San Francisco Bay.
Build engaged communities and develop campaigns for mission-driven organizations.
Develop and supervise staff, collaborating across teams and partnerships, and find imaginative ways to reach new audiences and build lasting relationships.

Requirements

Experience building engaged communities and compelling campaigns for mission-driven organizations
Ability to collaborate across teams and partnerships and to manage talent
Comfort with a hybrid work arrangement and willingness to travel for events as needed.

Preferred

A track record of building engaged communities and compelling campaigns for mission-driven organizations.
Deep respect for the diversity of Bay Area communities and a commitment to equitable access and inclusion.

Benefits

Medical, dental, and vision insurance for employees
401(k) plan with annual contributions when annual organizational finances permit
12 paid holidays per year, plus three days to be used during one of two specified “rest weeks” (combined with July 4 or year-end holidays)

Bay Area Ridge Trail Council

OUR MISSIONTo plan, promote and sustain a 400 mile (and growing) connected hiking, cycling, and equestrian trail on the ridgelines around San Francisco Bay—linking people, parks and open space for today and future generations.

Founded in 1992

Berkeley, California, USA

25 employees (1 in marketing)

ridgetrail.org