Marketing Enablement Program Manager

Alabama, USA (Hybrid)

$90K/yr – $128K/yrSenior Level4+ years expFull time

Posted 5 days ago

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Job Summary

Owns and drives AI/LLM discovery and publishing coordination across marketing, technology, and agencies to improve content visibility and platform effectiveness.

  • Owns initiatives to improve AI/LLM discoverability and content visibility
  • Partners with Marketing, Technology, and agency teams to coordinate publishing and requirements

Job Description

Responsibilities

  • Support initiatives focused on improving AI/LLM discoverability and digital content visibility.
  • Help ensure AEM pages are authored, structured, and published in ways that support search engine and AI platform consumption.
  • Develop expertise in AEM components, templates, metadata, structured content, and page architecture.
  • Partner with stakeholders to gather, document, and review business and platform requirements.
  • Collaborate with Technology and agency teams through development, testing, implementation, and publishing activities.
  • Participate in UAT and support validation of platform solutions.
  • Manage global content elements and shared platform capabilities across marketing experiences.
  • Coordinate publishing requests and serve as a key liaison between marketing teams and publishing partners.
  • Identify opportunities to improve content discoverability, platform effectiveness, and user experience.
  • Build strong relationships with Marketing, Technology, SEO, and agency partners to support successful execution.

Requirements

  • 4+ years of marketing campaign management or project management experience
  • Self-motivated, positive attitude with proven ability to independently manage aggressive deadlines, complex approval processes, and multiple projects in a fast-paced environment
  • Detail-oriented with exceptional organizational, time management, and prioritization skills; strong relationship management skills
  • Understands the importance of corporate standards, procedures, and approval processes
  • Demonstrated ability to translate strategy into clear objectives; able to evaluate ideas, prioritize initiatives, quantify benefits, and evaluate performance
  • Enterprise mindset; demonstrated ability to consider impacts across the organization and prioritize accordingly
  • Excellent oral and written communication skills
  • Proficient in MS Office Product Suite (Word, Excel, PPT)
  • Experience with Adobe Experience Manager, Adobe Analytics, or Adobe Customer Journey Analytic

Preferred

  • Financial services experience
  • Presenting to groups of all levels

Benefits

  • This role is currently benefits eligible. We provide industry-leading benefits, access to paid time off, resources and support to our employees so they can make a genuine impact and contribute to the sustainable growth of our business and the communities we serve.
Bank of America logo

Bank of America

4.0 Glassdoor

Bank of America is one of the world's largest financial institutions, serving individuals, small- and middle-market businesses and large corporations with a full range of banking, investing, asset management and other financial and risk management products and services. The company serves approximately 56 million U.S. consumer and small business relationships. It is among the world's leading wealth management companies and is a global leader in corporate and investment banking and trading.This LinkedIn company page is moderated. For more information, please visit: https://bit.ly/32FDdQr.For account issues, please visit: https://bit.ly/2GeTIeP.

Founded in 1998
Charlotte, North Carolina, USA
235K employees
76% recommend to a friend
85% CEO approval

Traffic Signals

Monthly Visitors
110.9M
Monthly Google Ads Budget
$4.8M
Traffic Source Mix
Search
19.2%
Direct
77%
Referral
2.6%
Social
0.8%
Paid
0.3%

Headcount Trend

Current headcount: ~235.1K

Marketing Team

Median Career Experience
24 years
Median Tenure
17.2 years
Marketing Roles Posted (Last 30 Days)
10

Funding

Total Funding
$3.6B
Last Raise
$388M
Post IPO Debt, 1 years ago

Funding History

  • Feb 2025
    Post IPO Debt • $388M
  • Nov 2024
    Post IPO Debt • $2B
  • Jul 2020
    Post IPO Equity • $400M

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