Responsibilities

• The Apple Wallet, Payments, and Commerce Marketing Enablement & Operations team is seeking an experienced Program Manager to lead, strategize, and complete marketing initiatives in close collaboration with Product, Marketing, and Engineering teams.
• This role plays a critical part in acquiring and engaging customers across Apple Wallet offerings—within the Apple ecosystem and in partnership with external collaborators.
• As a key liaison with Marketing, the Program Manager will help bring initiatives to life through flawless execution, continuous optimization, and insightful performance analysis that informs future direction.
• A strong emphasis is placed on driving impactful results while delivering an exceptional customer experience.
• This position is responsible for advancing our in-app and email marketing initiatives while enhancing process efficiency in marketing operations and campaign management to support scalable growth.
• Working closely with Marketing leads, Data Science & Analytics, and other Operations teams, the Program Manager will drive performance against key forecasts and find opportunities for continuous improvement across the organization.

Requirements

• Minimum of 8 years of project management, marketing or equivalent experience with in-app and email marketing with fundamental technical proficiencies that allow for coordinating between technical and business teams.
• Strong attention to detail, highly organized, and proficient with documentation.
• Strong business and marketing acumen, ability to distill complex ideas into concise business updates.
• Experience using marketing automation tools and ability to work with engineering teams to develop new automated workflows.
• Effective presentation, oral and written business communication skills with various audiences and organizational levels.
• Strong collaborator who can articulate business priorities/needs and develop positive relationships cross-functionally.
• Ability to quickly respond to changes in project timing, scope, & deliverables.
• Experience facilitating cross-functional sharing while having the acumen to clearly communicate actions and next steps to peers and leadership.