Marketing Director

Norfolk, NE (On-site)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive a data-informed YMCA marketing and communications program to grow membership and deepen community impact across brand, digital experiences, and storytelling.

  • Own the integrated strategy across brand, campaigns, and digital experiences
  • Must-have: proficiency in Canva, Adobe Creative Suite, Google Analytics, and CMS tools
  • Standout: multi-channel ownership including website, social, email, paid media, and community outreach

Job Description

Responsibilities

  • Leading with Strategic Vision
  • Develop and execute an integrated marketing strategy
  • Translate priorities into measurable results
  • Elevate the Brand
  • Champion a consistent, compelling voice across all channels
  • Lead storytelling that highlights community impact and builds trust
  • Drive Community Engagement
  • Design campaigns to increase membership and program participation
  • Partner across teams to support fundraising and community outreach
  • Own the Digital Experience

Requirements

  • Proficiency in Canva, Adobe Creative Suite, Microsoft Office 365 & Teams, Google Workspace & Analytics; with working knowledge of content management and scheduling tools.
  • Familiarity with key social media platforms and tools, including Meta Business Suite, LinkedIn, Youtube, Twitter, & Instagram.
  • Understanding of videography and video editing best practices.
  • Previous experience in marketing, communications, or a related field.
  • Strong verbal and written communicaiton skills, with the ability to collaborate and communicate effectively across teams and platforms.
  • Commitment to the YMCA mission, vision and values.
  • Must attend New Employee Orientation within 30 days of hire.
  • Complete CPR/AED and online trainings.
  • Learn all emergency procedures and action plans for the facility.
YMCA of the USA logo

YMCA of the USA

YMCA of the USA is the national resource office for the nation's YMCAs. Located in Chicago, IL, YMCA of the USA exists to serve YMCAs. To address the specific needs of communities, each YMCA is an independent organization, autonomous and separate from YMCA of the USA. They are required by the national constitution to pay annual dues, to refrain from discrimination and to support the YMCA mission. All other decisions are local choices, including programs offered, staffing and style of operation.Learn, Grow and Thrive with a Career at the Y Imagine going to work knowing that what you do each day positively affects the lives of the people in your community. Working at the Y, you'll discover more than a job-you'll enjoy a career with a future and the opportunity to make a lasting difference in the lives of those around you. Our staff members-of all ages and backgrounds and life experiences-enjoy the personal satisfaction that comes from nurturing the potential of youth and teens, improving the nation's health and well-being and providing support to our neighbors. The Y ensures that everyone has the opportunity to become healthier, more confident, connected and secure.Search for open positions at Ys across the U.S.: https://www.ymca.org/get-involved/careers/opportunities/open-positions

Founded in 1900
Chicago, Illinois, USA
35K employees (316 in marketing)

Traffic Signals

Monthly Visitors
417K
Traffic Source Mix
Search
58.4%
Direct
34.7%
Referral
5%
Social
1.4%
Paid
0.4%

Headcount Trend

Current headcount: ~35.2K

Marketing Team

Marketing Team Size
192 (1% of company)