Marketing Director

California, MO (Remote)

$90K/yr – $130K/yrSenior Level5+ years expContract

Posted 3 months ago

Job Summary

cross-border NA luxury digital strategy and execution across China and US, focused on premium hardware brands and data-driven optimization.

  • Strategy & Campaigns: Build and optimize social, SEO/SEM, and LinkedIn programs for high-value NA luxury clients.
  • Cross-Border Ops & Governance: Align China/US teams and lead NA digital marketing initiatives within brand and regulatory guidelines.
  • Performance & Reporting: Track outcomes, derive insights, and steer governance to improve ROI.

Job Description

Responsibilities

  • Strategy Execution: Develop and execute digital marketing strategies (Social Media, SEO/SEM, LinkedIn, etc.) specifically tailored for the North American luxury and premium hardware markets.
  • Campaign Management: Plan and optimize digital campaigns to drive brand awareness and high-value client engagement.
  • Cross-Border Coordination: Coordinate between cross-functional teams (China & US) and act as a key contact for North American digital marketing initiatives.
  • Performance Tracking: Monitor campaign performance, provide data-driven insights, and ensure compliance with US regulations and global luxury brand guidelines.

Requirements

  • Experience: 5+ years of digital marketing experience in the luxury, jewelry, or high-end fashion industry (California/North America market experience is essential).
  • Technical Savvy: Proficient in digital marketing channels and tools (Google Analytics, Google Ads, LinkedIn Campaign Manager, etc.).
  • Global Collaboration: Experience collaborating with international teams across time zones (experience with China-based teams is a strong plus).
  • Language Skills: Fluent in English (written & spoken); Chinese (Mandarin) proficiency is a significant advantage for internal coordination.
  • Excellent client communication, problem-solving, and cross-cultural navigation skills.
  • Strong analytical ability and attention to detail, capable of delivering under pressure in a fast-paced environment.
  • Ability to work flexibly across China/US (PT) time zones.

Preferred

  • Chinese (Mandarin) proficiency is a significant advantage for internal coordination.
Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware logo

Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware

Yibi Group is a leading OEM manufacturer specializing in luxury hardware, high-end jewelry, and precision metal components.For over 15 years, Yibi has been at the forefront of manufacturing excellence, partnering with the world's most prestigious luxury brands to create products that define markets and elevate brand legacies.We thrive on challenges—whether breaking new ground in precision craftsmanship, rethinking material innovation, or scaling complex designs with flawless execution. Our integrated in-house capabilities—including dedicated Metal Injection Molding (MIM) and PVD coating production lines, complemented by a full spectrum of advanced polishing and machining technologies—enable unprecedented agility and control. This allows us to push the boundaries of luxury aesthetics and durability, helping clients launch breakthrough collections, capture consumer desire, and strengthen their influence in competitive global markets.As the only China-based manufacturer fully certified by LVMH, Kering, and Richemont, we unite artisanal dedication with intelligent automation across 50,000m2 of advanced facilities in Shenzhen and Dongguan. From high-end jewelry and luxury hardware to precision metal components, we deliver end-to-end, certified production—backed by ISO 9001, IATF 16949, RJC, and SEDEX 4P.We don't just manufacture; we innovate alongside you, turning visionary concepts into market-ready realities with technical precision and creative ambition.Join the ranks of luxury leaders who trust Yibi to build the next generation of iconic collections.Let's create, together.

Founded in 2009
CHN
59 employees (6 in marketing)

Salaries

Posted range

$90K/yr – $130K/yr

Taken straight from the job posting.

See all Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware salaries

Marketing Team

Marketing Team Size
5 (8% of company)

Traffic Signals

Monthly Visitors
923
Traffic Source Mix
Search
34.7%
Direct
40.6%
Referral
12.8%
Social
9%
Paid
1.7%

Headcount Trend

Current headcount: ~59
Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware logo

Marketing Director

Yibi Group | Global Manufacturing Partner for Luxury Jewelry & Leather Goods Hardware · California, MO · Remote