Responsibilities

• Brand Architecture and Brand Voice: Crystallize Utah Film Center’s brand strategy and value proposition , ensuring consistency across departments and platforms.
• Drive Measurable Results: Design, launch, and optimize high-energy, performance-driven marketing campaigns that expand audience reach, increase ticket and festival pass sales, and boost regional and national program participation.
• Digital Storytelling & Video Strategy: Develop the overarching digital storytelling and video strategy for Utah Film Center, setting creative direction and priorities across platforms to strengthen the organization’s position as a creative hub and elevate the stories of local and global filmmakers, K-12 students, and the Film Center’s programs and events.
• Expanded Footprint & Program Opportunities: Build ongoing awareness and market demand around the expanded resources, physical experiences, and digital offerings made possible by our new permanent home and national growth. Partner closely with executive leadership and development to design and execute high-impact strategies that introduce new donors to Utah Film Center, build enthusiasm around the opportunities our new home enables, and cement the organization’s long-term financial success.
• Core Pillar Promotion: Develop and oversee integrated marketing strategies for the Capital Campaign, Film Exhibition, Artist Support, and Media Education, in collaboration with program leads and the Marketing Manager.
• Capital Campaign: Partner closely with the Executive Director and development to design and execute high-impact strategies that introduce new donors to Utah Film Center, build enthusiasm, and highlight the cultural and community value of our new building.
• Exhibition: Drive attendance, ticket sales, and subscriptions for year-round theatrical screenings, special events, and annual film festivals (including Utah Queer Film Festival and Tumbleweeds Film Festival for Kids).
• Artist Foundry: Promote memberships, studio access, workshops, and industry opportunities to independent filmmakers locally and nationally.
• Media Education: Market K-12 media literacy programs, teacher professional development, and student screening programs to statewide school districts, educators, and educational networks nationwide.
• Calculated Risk-Taking: Implement creative, agile marketing tactics that test new approaches to audience acquisition while maintaining brand fidelity and delivering high ROI.

Requirements

• Communication & Storytelling: Strong written, visual, and verbal communication skills. Passion for independent cinema, national media education, and diverse storytelling.
• Experience: 5+ years of professional marketing experience, with at least 2 years in a management or director-level role. Preference for 1-2 years of working for arts, film, education, or cultural nonprofits or a small startup brand.
• Leadership Experience: At least 2+ years on managing teams or independent contractors
• Collaborative Mindset: Demonstrated ability to build trust across diverse teams, working proactively as a service-oriented partner to internal departments.
• Organizational Skills: Exceptional organizational skills and keen attention to detail. Ability to manage multiple high-stakes campaigns simultaneously under tight deadlines.
• Results-driven: A track record of driving measurable growth and achieving ambitious performance metrics across local, national, or digital markets.
• Video Production: Background in digital storytelling strategies. A working knowledge in video production techniques is a plus
• Technical Proficiency: Advanced Experience using Salesforce (or similar CRM), WordPress, Asana, Slack, and Eventive.

Benefits

• a benefits package including paid holidays, 22 days paid time off in year 1, medical, dental, and Simple IRA.