Responsibilities

• Collaborate and implement annual marketing plans that support organizational growth, brand positioning service line priorities and the CIN’s value proposition.
• Partner with leadership to identify marketing needs and opportunities.
• Maintain and strengthen the Medical Group’s brand identity as well as the CIN across all materials and platforms.
• Ensure brand consistency in patient communications, advertising, signage, and digital content.
• Lead reputation management efforts, including online reviews, patient feedback, working with appropriate leaders to mitigate concerns.
• Partner with Marketing leadership to execute targeted marketing campaigns for new and existing service lines.
• Support targeted efforts that demonstrate the CIN’s value proposition.
• Review data insights to optimize campaigns and improve conversion rates.
• Ensure appropriate marketing materials and promotional items are available at community events, health fairs, educational seminars, and community partnerships.
• Oversee development of quarterly Medical Group newsletter.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (Master’s preferred).
• At least 8 years of experience in healthcare marketing, ideally within a medical group, health system, or similar environment.
• Experience managing teams and leading multi-channel marketing strategies.
• Strong understanding of healthcare delivery, service line dynamics, and patient decision-making behaviors.
• Exceptional communication skills.
• Ability to manage multiple priorities, deadlines, and stakeholders in a fast-paced environment.
• Talent for applying strategic thinking and leveraging data insights to inform decisions.

Preferred

• Master’s degree (preferred)