Responsibilities

• The Marketing Director is responsible for the planning, development and implementation of all marketing strategies, communications and branding, both internally and externally for all entities under Trident Ventures, including Loch Lloyd Country Club, Loch Lloyd Real Estate, Double Eagle Builders and Viridity.
• Responsible for building and managing short and long-term marketing strategies for Loch Lloyd Country Club, Loch Lloyd Real Estate, Double Eagle Builders and Viridity.
• Ensure the voice, tone, and identity of the brand is consistent across all platforms.
• Educate marketing team on brand identity.
• Design and implement comprehensive marketing strategies to create awareness of business activities.
• Develop multi-channel marketing campaigns.
• Responsible for media buying and relationships, as well as managing vendors and media partners.
• Lead cross-functional teams to ensure all tactics are optimized and performing.
• Support cross-functional collaboration with other departments.
• Ability to multitask and possess practical time management skills.

Requirements

• Bachelor’s degree in marketing, Journalism, Business or other related field required, master’s degree preferred
• Minimum of three (3) years of experience in account management, media planning and brand management in an agency setting or an in-house marketing unit
• Experience in multi-channel marketing, including email, search optimization, social (paid and organic), content marketing, display advertising and traditional out-of-home advertising preferred
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Strong understanding and prior experience in media planning preferred
• Experience in a client-facing role preferred
• Ability to build and maintain relationships with internal and external stakeholders
• Experience with digital analytics preferred
• Proficient in Microsoft Office Suite, including Outlook, Word, Excel, PowerPoint and Calendar

Preferred

• Master’s degree preferred
• Experience in a client-facing role preferred
• Experience with digital analytics preferred

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Retirement plan
• Vision insurance