Marketing Director at Technology Credit Union (Tech CU) | San Jose, CA | $132K/yr – $188K/yr

Marketing Director

San Jose, CA (On-site)

$132K/yr – $188K/yrDirector/ExecutiveFull time

Posted 2 months ago

Job Summary

Own the data-driven marketing agenda to grow member acquisition, activation, and retention for a tech-focused credit union, translating insights into measurable growth across campaigns, brand, and member journeys.

Growth Strategy and Analytics: Own data-driven marketing programs and measurement to optimize acquisition and ROI.
Brand & Campaigns: Lead brand initiatives, multi-channel campaigns, and member journey optimization.
Cross-functional Execution: Coordinate with executives, teams, and agencies to translate insights into growth outcomes.

Job Description

Responsibilities

Build and execute data driven marketing strategies
Optimize ROI and customer acquisition
Lead brand, campaigns, and member journeys
Collaborate with executives, teams, and agencies
Turn insights into measurable growth

Requirements

financial services experience

Preferred

creative, analytical leader with financial services experience and a passion for driving results

Technology Credit Union (Tech CU)

Tech CU has served the high-tech workforce and its ecosystem in the greater Bay Area for over 60 years. It is recognized as one of the best-managed and strongest financial institutions in the country. In 2021, on the basis of member feedback, Tech CU was awarded the 2021 Forbes Best-in-State Award. With more than 155,000 members and nearly $4 billion in assets, Tech CU is a leader in its field — offering online and mobile banking, full-service branches in the Bay Area, a Virtual Branch, and comprehensive wealth management and business services. Tech CU members have access to over 65,000 fee-free ATMs nationwide. LinkedIn privacy policies apply. Tech CU controls the content we post on this page. Comments are subject to moderation. Do not post confidential personal information here.

Founded in 1960

USA

318 employees (8 in marketing)

www.techcu.com