Marketing Director

California, MO (On-site)

$125K/yr – $150K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

Job Summary

Own and execute growth, acquisition, and retention initiatives for a multi-location car wash program, leading digital and local marketing, partnerships, data analytics, and on-site brand consistency.

Lead growth strategy and churn reduction to improve membership metrics.
Collaborate with regional managers, site leaders, and partners to optimize customer lifecycle.

Job Description

Responsibilities

Growth & Acquisition Strategy: Develop and execute strategies to increase retail-to-membership conversions, and decrease churn.
Customer Acquisition: Lead digital and local marketing initiatives.
Community Outreach & Partnerships: Build local partnerships to drive brand loyalty and organic traffic.
Data Analytics: Use CRM data and analytics to track membership retention, measure LTV (Lifetime Value), and optimize marketing spend.
On-Site Experience: Oversee on-site branding, signage, and marketing messaging to ensure consistency with our digital presence.

Requirements

Industry Experience: Direct marketing experience within the car wash industry is preferred.
5+ years of growth or membership marketing experience.
Background in subscription-based services or multi-location retail.
Proven track record of managing marketing budgets and hitting acquisition KPIs.
Experience in CRM systems (e.g., Salesforce/Salesforce Marketing Cloud) and customer lifecycle campaigns.
Strong analytical skills; experience with data analysis to drive customer behavior interventions.
Excellent interpersonal skills to collaborate with regional managers, site leaders, and external community partners.