Marketing Director

Cupertino, CA (On-site)

$200K/yr – $300K/yrDirector/Executive5+ years expFull time

Posted 3 months ago

Job Summary

Drive strategic marketing leadership for North America, turning customer insights into market-facing strategy and messaging.

  • Own strategic marketing planning and cross-functional collaboration to shape the market approach.
  • Must-have: 5+ years in OEM/consumer electronics marketing or related roles.
  • Standout: proven ability to translate technical insights into customer value and revenue impact.

Job Description

Responsibilities

  • Conduct in-depth research on customers’ future technology roadmaps and product plans to identify alignment opportunities between our offerings and customer needs;
  • Analyze customer pain points and unmet needs, develop reports on customer profiles, application scenarios, and product opportunity areas;
  • Track industry technology evolution trends (standards, architectures, alternative solutions) to provide inputs for product roadmap planning;
  • Conduct regular visits with core customers (engineering/R&D/procurement teams) to build first-hand insights into customer demands;
  • Support sales team in solution presentations and technical Q&As with key accounts, enabling effective dialogue at both executive and technical levels;
  • Act as a translator between sales and R&D: convert customer technical language into internal requirements, and translate product capabilities into customer value propositions;
  • Plan and lead participation in key industry exhibitions with clear objectives: lead generation, competitor research, and industry networking;
  • Conduct systematic post-exhibition reviews including lead distribution, customer feedback consolidation, and competitive activity summaries;
  • Establish a competitive intelligence monitoring mechanism covering pricing, technology roadmaps, customer coverage, and key talent movements;
  • Participate in key account strategy development and critical customer meetings, serving as a trusted “technical marketing partner” to the sales team;
  • Establish a Voice of Customer (VoC) feedback mechanism to drive internal product improvements.

Requirements

  • Proven experience in technical marketing, product marketing, or strategic marketing roles within the OEM/consumer electronics or related industries
  • Strong ability to translate between technical and commercial languages, bridging R&D and sales teams effectively
  • Solid understanding of BOM cost structure and basic familiarity with DFM principles
  • Experience in customer insights, competitive analysis, and technology trend tracking
  • Excellent interpersonal, communication, and problem-solving skills
  • Strong presentation skills with the ability to engage both technical and executive-level audiences
  • Good command of both written and oral English; Chinese Mandarin is a plus
  • Education: Bachelor’s degree or above
  • 5+ years of working experience in OEM/consumer electronics, product marketing, technical sales support, or R&D-facing marketing roles

Nice To Have

  • Chinese Mandarin is a plus
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Sunway Communication

Sunway Communication is a world leading provider of RF connectivity related and other performance-critical components and modules. The company involves in all stages of the product value chain: research, development, sales and manufacturing. The parent company, Shenzhen Sunway Communication Co., Ltd, was established on April 27, 2006 and was successfully listed on the Shenzhen Stock Exchange in November 2010 (stock code: 300136). The main products of Sunway are Antennas, Wireless Charging modules and Soft Magnetic Materials, RF front-end components, EMC/EMI solutions, Cables and Connectors, Audio/RF modules and more. Sunway has collaborated and established strategic corporate relationships and professional services for our customers in applications such as Consumer Electronics (smartphones, tablets, PCs, smart wearable devices etc.), Automotive, IoT, Smart Home and Communication Infrastructure.In order to provide its customers with efficient service, Sunway has established eleven R&D and sales centers in Shenzhen, Shanghai, Beijing, Xi'an, Changzhou, Mianyang, Taipei, the United States, Sweden, Korea, and Japan and four manufacturing centers in Shenzhen, Beijing, Changzhou and Vietnam. Additionally, three advanced research centers are located in China (Shenzhen), Japan (Shin-Yokohama) and Sweden (Stockholm) focusing on future technology research.Our proud team of committed Sunway employees always goes the extra mile to provide state-of-the-art product R&D and technology support to our global customer base.

Founded in 2006
CHN
345 employees

Salaries

Posted range

$200K/yr – $300K/yr

Taken straight from the job posting.

See all Sunway Communication salaries

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Marketing Director

Sunway Communication · Cupertino, CA · On-site