Marketing Director

Dallas, TX (On-site)

$70K/yr – $95K/yrSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own multi-venue hospitality marketing strategy with end-to-end ownership of campaigns, events, and digital content that drive traffic and contrib sales across Landmark properties and sister concepts.

  • Growth/Brand Management: Own multi-venue marketing strategy, campaigns, and budget across Landmark locations and Baila & Arianna.
  • Growth & Events: Build private/corporate events sales program and lead ground activations to drive traffic and comp sales.
  • Digital & Partnerships: Direct social media/content, influencer partnerships, local marketing, and ROI reporting to founders.

Job Description

Responsibilities

  • Own marketing strategy and execution for Landmark Bar & Kitchen (Fort Worth, Addison, Lubbock)
  • Lead pre-opening marketing for Landmark Lubbock (opening August 2026 — first priority)
  • Build and execute a private and corporate events sales program across all venues
  • Direct and manage the Social Media Content Manager across Landmark and festival brands
  • Develop promotional calendars, campaigns, and activations that drive traffic and comp sales
  • Own marketing strategy and execution for Baila & Arianna
  • Manage influencer partnerships, local marketing, and community engagement
  • Manage marketing budgets and report ROI to the founders
  • Hire and lead additional marketing team members as the portfolio grows
  • Partner with GMs and unit managers to execute on the ground

Requirements

  • 5+ years of hands-on marketing experience in restaurants, bars, or hospitality
  • Sales-minded — comfortable building and closing a private/corporate events sales program
  • Strong social media and content instincts; experience directing creative teams
  • Fluent in digital marketing fundamentals — paid social (Meta, TikTok), email marketing, SEO basics, and the ability to brief and manage outside vendors for anything beyond your direct skill set
  • Disciplined with budget — track record of managing marketing budgets and showing measurable return on spend
  • Builder mentality — comfortable creating systems where none exist
  • Operator mindset — understands hospitality economics, not just marketing theory
  • Comfortable working directly with founders in a fast-moving, non-corporate environment
  • - 5+ years of hands-on marketing experience in restaurants, bars, or hospitality

Preferred

  • Multi-unit and/or multi-concept experience strongly preferred
  • Track record of launching new restaurant or hospitality concepts
  • Analytically driven — comfortable reading performance data and reporting ROI clearly to founders, not just shipping campaigns

Benefits

  • Health benefits
SS Hospitality Group logo

SS Hospitality Group

SS Hospitality Group is a dynamic, multi-concept hospitality company based in Dallas-Fort Worth, specializing in bars, restaurants, and large-scale events. With a portfolio that includes Landmark Bar & Kitchen, Texas Republic, The Yard, Playground Bar, Cutie Pies Pizza, and more, SS Hospitality delivers high-energy experiences that blend quality food, entertainment, and community connection. The group also owns Texas Festivals, one of the largest event producers in the country, known for its flagship Margarita Festival series across the U.S. and other food & beverage events. Supporting the hospitality ecosystem, NCB Supplies manufactures and distributes bar supplies and branded marketing materials for top alcohol brands, while the International Margarita Organization (IMO) promotes margarita culture and restaurant recognition nationwide. Together, these brands form a powerhouse hospitality platform committed to growth, innovation, and unforgettable guest experiences.

Founded in 2009
Dallas, Texas, USA
16 employees (2 in marketing)

Traffic Signals

Monthly Visitors
32
Traffic Source Mix
Search
33.4%
Direct
41.8%
Referral
12.7%
Social
9.7%
Paid
1.4%

Headcount Trend

Current headcount: ~16

Marketing Team

Marketing Team Size
2 (13% of company)