Marketing Director

Los Angeles County, CA (On-site)

$95K/yr – $125K/yrDirector/Executive7+ years expFull time

Posted 1 month ago

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Job Summary

Own and scale a multi-channel marketing engine with a team, owning strategy, brand, and demand across digital, social, email, events, and CRM to drive growth.

  • Growth targets: Own the end-to-end marketing strategy, multi-channel campaigns, and ROI optimization to hit growth targets.
  • Team and process: Lead and mentor the marketing team, aligning with sales and product to accelerate demand.
  • Analytics and audience: Leverage market trends, customer insights, and CRM/digital analytics to optimize messaging and conversion.

Job Description

Responsibilities

  • Develop and implement comprehensive marketing strategies aligned with company goals.
  • Lead, mentor, and manage the marketing team to achieve performance objectives.
  • Oversee brand positioning, messaging, and consistency across all channels.
  • Plan and execute multi-channel campaigns (digital, social, email, paid media, and events).
  • Analyze market trends, customer insights, and competitor activity to inform strategy.
  • Manage marketing budget and optimize ROI across campaigns.
  • Collaborate with sales, product, and executive teams to align marketing efforts.
  • Track, measure, and report on campaign performance using analytics tools.
  • Drive lead generation and customer retention initiatives.

Requirements

  • Bachelor’s degree in Marketing, Business, or a related field (MBA preferred)
  • 7+ years of progressive marketing experience, with at least 3 years in a leadership role
  • Proven success in developing and executing marketing strategies that drive growth
  • Strong understanding of digital marketing, analytics, and CRM platforms
  • Excellent leadership, communication, and project management skills
  • Ability to think strategically while executing tactically

Preferred

  • Strong analytical mindset with data-driven decision-making abilities
  • Creative problem-solving and innovation skills

Benefits

  • Health, dental, and vision insurance.
  • Paid time off and holidays.
  • Employer paid life insurance.
  • Comprehensive 401(k) package.
Shaka Wear logo

Shaka Wear

Created in Los Angeles, Shaka Wear embodies the urban streetwear culture. Promoting a lifestyle of individuality and self-expression, Shaka Wear is your go to street wear basics.

Founded in 2004
Los Angeles, California, USA

Traffic Signals

Monthly Google Ads Budget
$1.3K

Marketing Team

Median Career Experience
5 years
Median Tenure
3.2 years