Marketing Director at Safeway | Boise, ID | $155K/yr – $185K/yr

Safeway

Marketing Director

Boise, ID (On-site)

$155K/yr – $185K/yrDirector/Executive10+ years expFull time

Posted 2 months ago

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Job Summary

Own enterprise HVA personalization by building an end-to-end operating model, playbooks, and a scalable catalog that turns data into behavior change across channels, while coordinating across Marketing, Product, Data Science, and Operations to lift retention and digital engagement.

Own and evolve the HVA framework, catalogs, and governance across channels.
Translate model outputs into concrete activation plans and scalable playbooks.
Lead a small cross‑functional team to drive behavior‑based growth and CLV improvements.

Job Description

Own the enterprise High Value Action framework as the organizing system for personalization
Define and maintain the HVA catalog, including Action definitions, Customer cohorts, Exit criteria, Value hypotheses (short‑ and long‑term)
Prioritize HVAs based on customer impact, business value, and scalability constraints
Ensure HVAs align to core customer problems: Counteracting downgrade and churn; Serving more customer needs and categories; Driving digital engagement and loyalty behaviors
Design and own the end‑to‑end operating model for HVA personalization: Pre‑activation, Activation, Post‑activation
Move personalization from bespoke, manual execution to repeatable, rinse‑and‑repeat programs; Establish playbooks for consistent execution across campaigns, divisions, and channels
Reduce coordination friction across Marketing, CRM, Product, Data Science, and Operations
Serve as primary orchestrator across teams, partnering with CRM Capabilities & Campaign, Product & Personalization, Data Science & Analytics, Merchandising, Loyalty, and Operations
Translate complex model outputs and strategy into clear activation plans stakeholders can execute
Proactively surface risks, constraints, and tradeoffs tied to scalability

Best fit for someone with 10+ years in personalization, CRM, lifecycle marketing, or analytics‑driven marketing
Proven experience operating in highly matrixed environments with product, engineering, and data science partners
Executive‑level communication and influence skills

MBA or advanced degree preferred

Competitive wages paid weekly
Access to up to 50% of your earned wages before payday, via our partnership with Stream
Associate discounts
Health and financial well‑being benefits for eligible associates (Medical, Dental, 401k and more!)
Time off (vacation, holidays, sick pay). For eligibility requirements please visit myACI Benefits
Leaders invested in your training, career growth and development
An inclusive work environment with talented colleagues who reflect the communities we serve

Safeway

3.2 Glassdoor

Safeway operates as a banner of Albertsons Companies. Locally great and nationally strong, Albertsons Cos. (NYSE: ACI) is one of the largest food and drug retailers in the United States. Albertsons Cos. operates stores across 34 states and the District of Columbia under 20 well-known banners including Albertsons, Safeway, Vons, Jewel-Osco, Shaw’s, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, and Carrs.Albertsons Cos. is committed to helping people across the country live better lives by making a meaningful difference, neighborhood by neighborhood. In 2019 alone, along with the Albertsons Companies Foundation, the company gave nearly $225 million in food and financial support. These efforts helped millions of people in the areas of hunger relief, education, cancer research and treatment, programs for people with disabilities and veterans outreach.

Founded in 1915

USA

52K employees (1,722 in marketing)

www.safeway.com

47% recommend to a friend

47% CEO approval