Responsibilities

• Lead the company's transition to a marketing-driven organization by setting direction for brand, demand generation, and marketing operations
• Own and execute the account-based marketing program in partnership with the retained demand generation agency, including named-account targeting, campaign performance, and lead routing to the sales channel
• Set strategy and standards for the marketing technology stack (CRM, lead capture, attribution, reporting, campaign tracking), interpreting performance data for leadership; day-to-day administration and reporting is executed by the Marketing Manager
• Direct the company website as a front-end sales tool, including redesign efforts, vertical-market content architecture, and conversion performance
• Define trade show strategy, narrative, and engagement plans that drive booth traffic and pipeline; the Marketing Manager owns logistics, vendor coordination, and on-site execution
• Own product launch marketing through the company's stage-gate standards: represent marketing in product gate reviews from initial requirements through release, and run every launch through the marketing phase process from brief through post-launch review, with campaign execution delivered by the Marketing Manager through Zoho Campaigns
• Ensure every product reaches market properly supported and remains supported through full life cycle management, owning the marketing materials, branding, and market-based tools that carry each product from launch through end of life
• Produce and govern brand assets, case studies, application stories, video, PR, and social media, holding the retained agency accountable for social strategy, posting, and measurable results
• Enable the sales channel through co-marketing programs, demo support content, account research briefs, and training collateral
• Develop marketing programs for emerging markets alongside the core specification market

Requirements

• 7+ years of B2B marketing experience, with at least 3 years in a leadership role
• Experience in professional AV, commercial audio, or adjacent technical product categories strongly preferred
• Demonstrated channel marketing experience involving representatives, integrators, dealers, or specification-driven sales processes with long-lead cycles
• Experience launching technical products within stage-gate or NPI product development processes
• Experience supporting technical products through the full life cycle, from launch through sustaining marketing to end of life, including materials, branding, and market-based tools
• Proven account-based marketing or named-account demand generation results
• Hands-on experience with CRM and marketing automation platforms; Zoho experience preferred
• Trade show and event strategy ownership at national or international scale
• Experience hiring, developing, and leading marketing staff
• Agency management experience with performance accountability

Preferred

• Zoho experience preferred
• Experience in professional AV, commercial audio, or adjacent technical product categories strongly preferred