Marketing Director at Prairie's Edge Casino Resort | Granite Falls, MN

Marketing Director

Granite Falls, MN (Unknown)

Salary Not AvailableSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Lead the integrated marketing effort for Prairie’s Edge Casino Resort, with responsibility across casino, hotel, retail, and events to hit revenue goals.

Own the annual marketing plan for Casino, Hotel, RV Park, Gift Shop, and Banquet Sales.
Must-have: 5+ years in marketing leadership in casino/hospitality with CRM/database experience.
Standout: Cross-department leadership including Players Club, Gift Shop, and Banquet Sales with event profitability focus.

Job Description

Responsibilities

Develop and implement the annual marketing plan for Casino, Hotel, RV Park, Gift Shop, and Banquet Sales.
Align marketing, retail, and loyalty initiatives with property revenue goals and tribal priorities.
Oversee reinvestment strategy to ensure offers and promotions are financially responsible and competitive.
Provide leadership and direction for the Marketing Department, including the Media/Sales Manager and Promotions/Guest Services Manager.
Oversee Players Club operations, including tier structure, benefits, service standards, and promotional execution.
Direct Gift Shop merchandising strategy, retail promotions, pricing, and inventory-driven marketing.
Guide Banquet Sales efforts, including lead generation, event coordination, and profitability analysis.
Manage database segmentation, offer modeling, and reinvestment controls using CRM and analytics tools.
Monitor player behavior, market trends, and competitive activity to adjust strategy as needed.
Ensure compliance with gaming regulations, internal controls, and responsible gaming standards.
Lead the development and execution of promotions, drawings, tournaments, and special events.
Oversee entertainment booking, contract negotiation, and event profitability.
Chair weekly BEO and event-coordination meetings to ensure cross-department alignment.
Support RV Park and campground marketing, including seasonal campaigns and occupancy-driving initiatives.
Direct digital strategy including website content, SEO, paid digital advertising, social media, and email marketing.
Partner with Food & Beverage to plan and promote specials, holiday menus, buffets, and themed events.
Ensure all departments receive timely and accurate marketing support.
Provide leadership, direction, and performance expectations for the Marketing Department, Players Club, Gift Shop, and Banquet Sales teams.
Hire, train, coach, and evaluate department-level managers.
Oversee and approve staffing plans, schedules, and hiring recommendations submitted by department managers.

Requirements

Education: Associate’s Degree in Marketing, Communications, Business, or related field required. Bachelor’s Degree preferred
Experience: Minimum five (5) years of marketing leadership experience; casino or hospitality marketing strongly preferred. Experience with CRM systems, database marketing, retail operations, and digital advertising platforms. Demonstrated success in promotions, events, entertainment, and cross department collaboration
Certifications & Licenses: Must pass a State and Federal background check and a pre-employment drug screen that does test for THC.
Must be able to work evenings, weekends, and holidays based on event schedules.
Standard office environment with frequent presence on the casino floor.
Exposure to moderate noise and secondhand smoke in designated areas.
Must have the ability to independently lift up to 50 pounds occasionally.

Preferred

Experience with entertainment booking, contract negotiation, and event profitability.

Prairie's Edge Casino Resort

Prairie's Edge Casino Resort is located three miles south of Granite Falls, MN on Highway 23.The casino has 24-hour gaming action with 1,000 slot machines, live blackjack, video keno and virtual roulette. The casino has smoking and non-smoking areas. The hotel features over 160 hotel rooms and suites. The pool area includes an indoor pool, wading pool, hot tub, sauna and fitness center. The conference center offers over 10,000 sq feet of space in a variety of configurations.The campground has a 55 unit RV park with pull-though and back-in sites with full hookups. A rustic tent camp area and a tee-pee rental is available. Laundry, playground and picnic areas are located in the campground. A convenience store, gas station and propane station are on site. The Meadows Restaurant and Buffet has menu service and full buffets on select days. The Firefly Lounge offers casual food in a relaxed atmosphere. The deli offers food 24/7. Prairie's Edge Casino Resort is owned and operated by the Upper Sioux Community.

Founded in 1990

Granite Falls, Minnesota, USA

106 employees (2 in marketing)

www.prairiesedgecasino.com