Responsibilities

• Develop and execute marketing and growth strategies to support the pipeline for the Bank’s vertically focused segments including entrepreneurs, SMB, and fintechs.
• Build Piermont’s brand positioning as a leading digital commercial bank and embedded finance partner.
• Manage annual marketing budget, agency relationships, and ROI measurement.
• Oversee social media strategy, content calendar, and executive media presence.
• Launch marketing campaigns for deposit products, lending solutions, treasury management, and embedded banking offerings.
• Support fintech partnership, case studies, and co-marketing initiative.
• Collaborate with business units and external partners to develop and execute a multi-channel growth strategy including emails, webinars, digital media, social, SEM and emerging tactics.
• Work in partnership with the creative team, develop creative briefs and guide creative directions to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
• Lead events, including partnership, audience generation, content/topic creation and refinement, logistics, and lead follow up
• Stay abreast of industry and marketing trends to identify more innovative ways to approach marketing channels and programs

Requirements

• 8-12+ years of marketing leadership experience in financial services, fintech, B2B SaaS, or commercial banking.
• Proven experience building integrated marketing programs that drive measurable revenue growth.
• Strong understanding of digital acquisition, CRM, content strategy, and performance marketing.
• Experience managing agencies, budgets, and cross-functional teams.
• Exceptional communication, storytelling, and executive presentation skills.

Benefits

• medical, dental, vision, 401k, and other benefits.