Responsibilities

• Develop and manage the brokerage’s social media strategy across platforms (Facebook, Instagram, LinkedIn, YouTube, and emerging channels).
• Plan, create, and schedule a consistent content calendar that drives brand awareness, engagement, and lead generation.
• Coach and collaborate with agents to maintain effective, on-brand social media presences.
• Design and produce high-quality print collateral including listing flyers, brochures, postcards, signage, mailers, and event materials.
• Manage print campaigns from concept through production, ensuring brand consistency and timely delivery.
• Coordinate with print vendors on specs, proofs, pricing, and turnaround.
• Maintain vendor relationships and explore for potential growth and backup vendors
• Partner directly with agents to build individualized brand and marketing plans that support their business goals.
• Provide templates, tools, and guidance that help agents market themselves and their listings professionally and consistently.
• Lead training sessions and one-on-one consultations on marketing best practices, tools, and brand standards.
• Own and protect the brokerage’s brand identity, ensuring consistency across all materials and channels.
• Ensure brand guidelines are adhered to and maintain a library of marketing assets and templates.
• Manage relationships with external vendors including print shops, photographers, videographers, designers, and advertising platforms.
• Work with management to negotiate contracts and pricing while ensuring quality and on-time delivery.
• Proactively identify, vet, and cultivate new vendor relationships to expand capabilities and improve value.
• Set measurable goals with management and reporting
• Stay current on real estate marketing trends, tools, and compliance requirements.

Requirements

• Marketing experience, with a strong preference for real estate or a related professional services industry.
• Demonstrated experience managing both social media and print marketing campaigns.
• Top-notch written and verbal communication skills, with the ability to collaborate effectively across all levels of the organization.
• Proven ability to manage external vendors and build lasting partner relationships.
• Working knowledge of AI platforms (e.g., ChatGPT, Claude, or similar tools) and the ability to apply them to content creation, workflow efficiency, and marketing strategy.
• Proficiency with the Canva platform for design and content production.
• Strong project management skills, with the ability to juggle multiple priorities and deadlines.
• Highly organized, self-directed, and comfortable working both independently and as part of a team.

Preferred

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Familiarity with MLS systems, real estate marketing compliance, and listing promotion.
• Experience with email marketing platforms
• Photography, videography, or video editing experience a plus.

Benefits

• 401(k) matching
• Dental insurance
• Flexible schedule