Marketing Director at PACS | USA

PACS

Marketing Director

USA (On-site)

$116K/yr - $164K/yr (Est.)Director/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive the facility’s marketing and public relations efforts to boost census and manage information release.

Plan, implement, and evaluate marketing and PR programs to increase census.
Must-have: Bachelor’s degree (or 5 years healthcare marketing/PR if waived).
Standout: Strong cross-department coordination and policies for information release.

Job Description

Responsibilities

Maintain a current listing of all resident care employee phone numbers.
Plan, develop, organize, implement, evaluate, and direct the facility’s public relations and marketing programs and activities in order to maintain and increase our census and to provide the community with information relative to our facility, its programs, services, and practices.
Develop and maintain written policies and procedures that govern the release of information concerning the residents, employees, and/or the facility in accordance with current Privacy Rules and Regulations.
Assist department directors in the development and use of marketing and public relations policies and procedures, and establish a rapport in and between departments so that each staff member can realize the importance of his/her role in our marketing and public relations programs.
Review the facility’s marketing and public relations policies and procedures at least annually and make changes as necessary
Assist in the development, implementation, and tracking of customer satisfaction surveys.
Interpret the facility’s policies and procedures governing the release of information to employees, residents, family members, visitors, government agencies, etc., as necessary.
Ensure that public information (policy manuals, brochures, information packets, etc.,) describing the services provided in the facility is accurate and fully descriptive.
Ensure that all employees follow established policies and procedures governing the release of information.
Organize and implement continuing internal communications through the use of bulletin boards, house organs, committee meetings, newsletters, brochures, public announces, etc.

Requirements

Must possess, as a minimum, A Bachelor’s Degree from an accredited college/university, or equivalent. (Five (5) years experience in marketing/public relations in a health care setting may be recognized in lieu of a Bachelor’s Degree.)
Certificates, Licenses, Registrations To perform this job successfully, an individual must be proficient in the Microsoft Suite products.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.
The employee must occasionally lift and/or move up to 25 pounds.
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

PACS

PACS trains and hires healthcare leaders, and provides a wide array of back-office support services to healthcare facilities, reducing administrative burdens so local leadership and care teams can focus more of their efforts on the care, well-being, and quality of life of their patients. The PACS team consists of 300+ professionals who provide accounting, finance, human resources, payroll, accounts receivable and payable, legal, risk management, information technology and other business advice and support from its headquarters in Farmington, UT, and satellite offices across the United States. PACS provides back-office administrative support to 314 independently-operated healthcare facilities in 17 states.

Founded in 2013

Farmington, Utah, USA

1.5K employees (60 in marketing)

www.pacs.com