Marketing Director, Ophthalmics, Princeton, NJ - Hybrid

Princeton, NJ (Hybrid)

$171K/yr – $209K/yrDirector/Executive5+ years expFull time

Posted 4 months ago

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Job Summary

Drive Cequa brand strategy and cross-functional execution to grow share across ophthalmology and patient care.

  • Own annual brand planning and cross-functional execution across ECP/patient segments.
  • Must-have: 5+ years pharma/biotech marketing and cross-functional collaboration.
  • Standout: Leadership of speaker programs, congress materials, and advisory board input.

Job Description

Responsibilities
  • Lead the annual brand planning process for Cequa across ECP and patient to drive growth.
  • Develop and execute all Cequa promotional materials (core visual aid, website, emails, banners, journal ads, brochures).
  • Identify opportunities to evolve brand messaging based on data and insights.
  • Develop and execute Peer to Peer/Speaker Program Plan including core speaker deck and logistics.
  • Lead development of brand content and promotional materials for congress meetings.
  • Provide input into Advisory Board content and build relationships with KOLs.
  • Identify actionable insights from market research and competitive intelligence to inform messaging and strategy.
  • Monitor results and adjust plans to achieve goals.
  • Oversee agency partners and required documents – Creative Brief, MSA, SOW, POs.
  • Collaborate with Sales, Medical, Commercial Training, Market Access, MI&A, Finance and other cross-functional teams to meet business goals.
SUN PHARMA logo

SUN PHARMA

3.6 Glassdoor

Sun Pharma is the world's fourth-largest speciality generic pharmaceutical company and No. 1 in India. We provide high-quality, affordable medicines trusted by customers and patients in over 100 countries. Sun Pharma's global presence is supported by more than 40 manufacturing facilities spread across 5 continents, R&D centres across the globe, and a multicultural workforce comprising over 50 nationalities. Sun Pharma fosters excellence through innovation supported by strong R&D capabilities comprising around 3,000 scientists and R&D investments of over 6-8% of annual revenues.At Sun, our people are our greatest asset. Ours has never been a story of individual brilliance but of cultivating a culture of realising collective potential. In our journey, everyone is enabled to take charge in an environment that offers limitless growth opportunities. We are with you every step of the way, so you can shine for years to come.With the launch of our Employee Value Proposition (EVP), we define our promise to ‘Create Your Own Sunshine'—driven by the three pillars of Better Every Day, Take Charge, and Thrive Together. These pillars drive progress at Sun so that people can achieve what they would have thought impossible. Learn more about our EVP here: https://sunpharma.com/careers/

Founded in 1983
Mumbai, Maharashtra, IND
44K employees (1,437 in marketing)
69% recommend to a friend
84% CEO approval

Traffic Signals

Monthly Visitors
197.8K
Traffic Source Mix
Search
48.4%
Direct
40.7%
Referral
6.8%
Social
3.2%
Paid
0.4%

Headcount Trend

Current headcount: ~43.9K

Marketing Team

Marketing Team Size
1,304 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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